CHAPTER XX
MARKETING
Marketing is related to cheese in two ways: First, the purchase of the raw material, the milk; and secondly the sale of the finished product, the cheese.
321. Buying milk.—The method of paying for the milk differs in the various cheese sections and factories. At some factories a stated price is paid for the milk or the fat. This is usually in terms of 100 pounds of milk or for each pound of fat. This is the practice with concerns possessing large capital. Other factories make the milk into cheese and after each sale, the expenses necessary for operating the factory are deducted and the remainder of the money divided among the patrons. This money is divided either on the basis of the number of pounds of milk or of fat delivered. The question arises as to which is the better method to buy milk for cheese-making, or the fairest way to divide the money received from a sale of cheese.
322. Cheese yield basis of buying milk.—Let us suppose that at a cheese factory there were five patrons: (A) delivered 100 pounds of milk testing 3 per cent fat; (B) 100 pounds of milk testing 3.5 per cent fat; (C) 100 pounds of milk testing 4.0 per cent fat; (D) 100 pounds of milk testing 4.5 per cent fat; and (E) 100 pounds of milk testing 5.0 per cent fat. Table XXVI shows the actual number of pounds of cheese containing 37 per cent moisture which 100 pounds of milk containing different percentages of fat will produce. The cheese sold net for 20 cents a pound.