PERFUMING AND COLORING TOILET SOAPS.
Equally important as the soap itself or even to a greater extent is the perfume of a toilet soap. A prominent manufacturer recently made the statement, which is often the truth, that it makes no difference to the public what kind of soap you give them, as long as you put plenty of odor into it. The perfuming of soaps is an art in itself and a subject to be treated by one versed in this particular branch. We can only take into account the importance of the perfume as related to toilet soap not only, but the necessity of adding a certain proportion of the cheaper products of odoriferous nature to laundry soap to cover and disguise the odor of even this type of soap.
The price of a cake of toilet soap to a great extent depends upon the perfume, and the manufacturer should aim to give the best possible perfume for a certain price. He should not allow his personal likes or dislikes to enter into the judgment of whether an odor is good or not, but submit it to a number of persons to obtain the concensus of opinion. In giving or selling a piece of soap to the consumer, it is second nature for him to smell it, and in the great majority of cases his opinion is formed not from any quality the soap itself may have during use, but from the odor. This only emphasizes the fact that the perfume must be pleasing, not to one person, but to the majority, and many brands owe their popularity to nothing more than the enticing perfume.
Perfuming of soap is closely allied to the soap making industry, but as stated a branch in itself. It is, therefore, not our purpose to give numerous formulae of how to perfume a soap, but rather to advise to go for information to some one who thoroughly understands the characteristics of the numerous essential oils and synthetics and give positive information for the particular odor desired. Under no circumstances is it advisable to purchase a perfume already compounded, but since all perfumes are a blend of several or many essential oils and synthetics, it is a more positive assurance of obtaining what is desired, by purchasing the straight oils and blending or mixing them as one desires.
The perfume is added to a milled soap just before the milling process in the proper proportion per hundred pounds of soap. In cold made or unmilled soaps it is added in the crutcher while the soap is still hot. By this method, of course, a proportion of the perfume is lost due to its being more or less volatile.