| CHAPTER | PAGE |
| Introduction | [ix] |
| |
| Yesterday |
| I. | The Ancestral Beginnings of Macy's | [3] |
| II. | The New York That Macy First Saw | [7] |
| III. | Fourteenth Street Days | [31] |
| IV. | The Coming of Isidor and Nathan Straus | [47] |
| V. | The Store Treks Uptown | [63] |
| |
| Today |
| I. | A Day in a Great Store | [87] |
| II. | Organization in a Modern Store | [109] |
| III. | Buying to Sell | [145] |
| IV. | Displaying and Selling the Goods | [163] |
| V. | Distributing the Goods | [185] |
| VI. | The Macy Family | [201] |
| VII. | The Family at Play | [233] |
| |
| Tomorrow |
| I. | In Which Macy's Prepares to Build Anew | [255] |
| II. | L'Envoi | [279] |