THE SALESMAN’S PLACE
In the whole scheme of merchandising, from the gathering of raw materials to the delivery of the finished article in the customer’s hands, no job is more important than that of the retail salesman. His is the final effort. It has been preceded by the combined labor of tens of thousands of workers and the investment of hundreds of millions of capital to furnish the means of welcoming the customer and of encouraging the sale.
These great expenditures of mind, labor and money have been made to build an organisation, to provide attractive salesrooms with all their necessary fittings, experienced and high salaried buyers have been busy in bringing together desirable stock, expensive advertising has been sent broadcast. But what does it all amount to without the final sale?
It remains for the retail salesman to meet the customer face to face and upon the ability he has to move the stock is determined the success or failure of the whole undertaking. This, surely, is a big job and it carries with it a big responsibility. Amid present-day competition no longer can we sit back in hopeful anticipation for the best. Selling is mainly a matter of brains, and success comes in proportion to the amount of ability mixed with effort.