THE SCIENCE OF BUSINESS
Once in a while you will find a man who will shy at what he calls “theory.” His idea of theory is probably anything that comes from books. Not long ago one of these men said he didn’t believe his business had lost money the previous year, although his ledger said so. However, his creditors a little later convinced him he was bankrupt. It didn’t make much difference then whether or not he believed the facts or still considered them theory.
The law which says that an object left unsupported in the air will drop to earth is theory. Who cares whether the so-called “practical man” believes it or not—it’s a fact. And if he steps off the side of a ditch the natural law operates and theory proves to be a fact. Business today is a science. It is governed by principles that are as unfailing as the sun. The Course presents the principles of scientific retail shoe selling. These are the most practical things in business.