Comments on Posters Reproduced

(Form Lithographed by The Carqueville Lithographing Co., Chicago.)

Regal Shoes ([Color Page A])—Bright, snappy coloring, but not the best drawing in the world. Room at bottom, presumably for address of local representative or store. Wholly lacking in argument of any kind.

Red Spot Cigar ([Color Page B])—A good example of how not to do it. Poor drawing, no argument. Very ordinary poster of the old school.

Clothcraft ([Color Page C])—Poor poster. Design stilted, no argument, no explanation as to whether “Clothcraft” stands for suits, underclothes or what-not. Presumably designed for local dealers’ use, with room for name and address at bottom.

American Radiator Co. ([Color Page D])—A high-class poster to which this reproduction hardly does justice, as the drawing has lost in the reduction.

Duke of York Cigarettes ([Color Page E])—Simple yet effective in arrangement and color scheme. Good featuring of an attractive trade-mark. No argument but price.

Kellogg’s Toasted Corn Flakes ([Color Page F])—Striking combination of colors. Brings out trade-mark, catch-phrase and package without any suggestion of crowding.

Red Seal Lead ([Color Page G])—Simple but effective featuring of trade-mark and use of product. Color scheme could be vastly improved.

Old Underoof ([Color Page H])—A very neat and pleasing 24 sheet, far above the general standard. Old Underoof posters are usually good.

Budweiser ([Color Page I])—Strong and rich in coloring. One of a series of posters featuring a catch phrase. Note space for local distributors’ imprint.

St. Charles Cream ([Color Page J])—Rather pleasing from an illustrative standpoint. Lacking in display of trade-mark or package.

Kellogg’s Toasted Corn Flakes ([Color Page K])—Would not be worth powder to blow it up for ordinary publicity, but was probably effective as a curiosity arouser in a preliminary campaign when the product was just being marketed.

E. C. Corn Flakes ([Color Page L])—Good combination of picture and lettering. Well arranged and quickly and easily read.

Kuppenheimer Clothes ([Color Page M])—Rather conventional, but strongly appealing to the athletic young man. Wonder why some of these clothing makers do not show more real business men in their advertisements? Note line at bottom for imprint of local dealer.

Wrigley’s Spearmint ([Color Page N])—Stands out like a wart on the end of a man’s nose. Simple yet strikingly strong. The argument and package harmonize well with, and stand out splendidly from the black background. Hard to get away from this poster!

Carnation Milk ([Color Page O])—A strong pictorial poster, rich in coloring, with good display of package. Only fault a little too much lettering; that under the group of cows would not be readable except at close range.

Quaker Corn Meal ([Color Page P])—Very novel in treatment. Background effect an oddity. Main lettering, package and the cooked product all effectively shown.

It will not pay in the long run to advertise goods without merit or goods which do not give a dollar in value for every dollar asked.

REGAL SHOES
POSTER A—8 SHEET

RED SPOT CIGAR
POSTER B—8 SHEET

CLOTHCRAFT
POSTER C—8 SHEET

AMERICAN RADIATOR CO.
POSTER D—8 SHEET

DUKE OF YORK CIGARETTES
POSTER E—8 SHEET

KELLOGG’S TOASTED CORN FLAKES
POSTER F—8 SHEET

RED SEAL LEAD
POSTER G—8 SHEET

OLD UNDEROOF
POSTER H—24 SHEET

BUDWEISER
POSTER I—24 SHEET

ST. CHARLES CREAM
POSTER J—8 SHEET

KELLOGG’S TOASTED CORN FLAKES
POSTER K—8 SHEET

E. C. CORN FLAKES
POSTER L—8 SHEET

KUPPENHEIMER CLOTHES
POSTER M—8 SHEET

WRIGLEY’S SPEARMINT
POSTER N—8 SHEET

CARNATION MILK
POSTER O—8 SHEET

QUAKER CORN MEAL
POSTER P—8 SHEET

GENERAL SUMMARY
SHOWING POSTING POSSIBILITIES AND COST BY STATES

STATE Total No. Posting Towns in State Total No. 8-Sheet Stands Total Cost of 8-Sheet Showing [*] Total No. 16-Sheet Stands [*] Total No. 24-Sheet Stands
Assn. Towns Other Towns Assn. Towns Other Towns Assn. Towns Other Towns
Alabama 16 28 322 253 $264.08 $190.02 214 146
Arizona 7 11 101 70 75.82 61.68 62 37
Arkansas 38 32 376 230 251.36 127.74 247 164
California 102 18 1345 425 1289.12 328.38 1027 700
Colorado 21 30 361 211 307.76 157.94 232 164
Connecticut 43 24 830 220 784.72 179.48 539 398
Cuba 2 — 110 — 129.60 — 65 43
Delaware 6 9 105 54 95.60 33.30 68 47
District of Columbia 4 1 234 4 256.00 5.12 146 90
Florida 12 25 191 138 157.20 99.40 141 85
Georgia 47 69 641 404 527.20 227.50 398 270
Hawaii 1 — 40 — 38.40 — 26 18
Idaho 15 8 120 49 69.20 38.00 72 48
Illinois 217 54 2704 235 2623.44 194.90 1647 1106
Indiana 180 24 1708 263 1293.48 159.72 1078 715
Iowa 138 36 1199 250 789.84 180.00 732 470
Kansas 82 24 810 184 606.40 95.70 517 365
Kentucky 46 16 582 153 434.16 108.24 382 274
Louisiana 12 18 314 117 294.64 78.06 188 133
Maine 32 27 379 181 321.92 144.80 237 157
Maryland 15 7 430 47 500.64 31.16 279 190
Massachusetts 90 101 2538 823 2816.32 872.38 1443 988
Michigan 135 39 1557 230 1160.38 144.32 985 638
Minnesota 42 47 797 275 715.03 185.47 424 361
Mississippi 25 21 254 177 173.44 116.82 153 103
Missouri 83 132 1454 222 1379.40 133.70 801 606
Montana 17 3 194 31 133.36 20.44 127 89
Nebraska 33 16 368 126 286.80 74.10 232 163
Nevada 3 — 29 — 23.20 — 18 12
New Hampshire 15 4 238 26 173.28 17.94 154 20
New Jersey 142 14 1954 140 2008.88 133.00 1218 834
New Mexico 9 3 74 21 47.84 13.65 44 29
New York 157 43 3874 428 4160.68 308.16 2496 1717
North Carolina 44 6 490 129 439.04 83.66 290 199
North Dakota 6 6 62 43 39.84 23.86 36 26
Ohio 179 25 2542 340 2124.68 225.52 1616 1087
Oklahoma 95 22 689 201 477.84 119.56 410 280
Oregon 24 2 425 30 378.00 16.70 250 169
Pennsylvania 173 74 3151 651 2920.72 461.08 2134 1458
Porto Rico 4 — 102 — 97.92 — 54 45
Rhode Island 13 7 396 66 427.20 57.00 255 186
South Carolina 19 3 232 44 165.44 26.46 147 97
South Dakota 7 12 59 75 37.20 41.30 35 26
Tennessee 25 16 507 99 426.16 60.14 343 242
Texas 213 25 1599 201 1091.80 111.40 944 582
Utah 11 5 140 36 115.92 21.48 88 64
Vermont 15 29 143 195 97.20 109.20 85 57
Virginia 39 3 584 38 534.32 28.68 368 264
Washington 35 1 712 63 631.77 48.03 400 314
West Virginia 27 9 305 50 253.68 26.72 184 120
Wisconsin 89 28 943 261 848.48 207.70 612 431
Wyoming 5 1 40 15 26.56 8.44 26 17
Total U.S. 2810 1158 39354 8524 $35322.96 $6138.05 24669 16844
CANADA
Alberta 7 72 58.24 45 30
British Columbia 9 116 115.84 72 51
Manitoba 5 139 136.40 99 66
New Brunswick 5 86 62.96 59 40
Nova Scotia 5 72 47.52 56 33
Ontario 55 924 745.76 587 400
Prince Edward Island 2 7 3.92 4 3
Quebec 14 212 511.28 302 166
Saskatchewan 5 51 44.08 31 23
Total Canada 107 1679 $1726.00 1255 812

[*] Association towns only. Data not available in other towns.

FAIRBANKS GOLD DUST WASHING POWDER

PRONOUNCED BY MANY THE GREATEST COMMERCIAL POSTER EVER PLACED ON THE BILL-BOARDS.

This Roosevelt Gold Dust Poster, beautifully lithographed in six printings, appeared on the boards in all large cities just a week before Colonel Roosevelt’s return to America.

Combining timeliness and a good advertising connection, it has made a distinct hit, and was the most talked-about Poster ever issued.