| Page |
| Why Bill-Posting Is a Good Medium | [7-8] |
| Size of Posters | [9-11] |
| Cost of Posters | [12-13] |
| Copy and Sketches | [14-15] |
| Comments on Posters | [16-17] |
| Color Reproductions of Actual Posters | [1 to 16] |
| Value and Harmony of Colors | [18-19] |
| Bill-Posting for the Local Advertiser | [20-22] |
| Checking the Service | [23-25] |
| Connecting Poster Advertising with Sales | [26-27] |
| General Hints to the Poster Advertiser | [28] |
| General Hints to the Bill-Poster | [29] |
| Official Solicitors, Associated Bill-Posters and Distributors | [30-31] |
| Comments on Posters | [32-33] |
| Color Reproductions of Actual Posters | [A to P] |
| Cost of Posting by States | [34] |
| Official List Associated Bill-Posters | [35-38] |