Different Types of Cards
There is a great variety of types in show cards. Some are large, others are small; some are ornamented with designs suitable for the occasion, or season, or goods to be featured in the advertisement; others are plain numerals or letters giving the bare detail of cost. As these cards are shown in the street cars, on moving picture announcements, on billboards at theatre entrances, as well as in the stores, they must be so varied as to be appropriate to their surroundings.
A practical feature in writing show cards is the selection of some special design or slogan with which the article or firm may always be associated in the mind of the public. In this field a show-card writer with originality is able to realize materially upon his ideas.