Future of the Trade
Because the merchant believes that seeing is very likely to mean buying he finds the show-card writer indispensable to his business. Whether large or small, every store needs these display cards with their catchy announcements to aid in promoting business. Present-day competition makes it necessary that every known means at attracting attention shall be utilized by the merchant who would keep up in his line. Progressiveness in store management has occasioned rapid growth in the trade of card writing within the last few years, and the constantly increasing demand for advertising indicates that the trade of show-card writing has an assured future.