PLAN No. 257. SOUVENIR POST CARDS
A Spokane man, whose total capital was $75, perfected a plan for making money out of post cards, and realized a profit of about 90 per cent.
He bought 9,000 post cards of different designs, including embossed floral, birthday greetings, best wishes, air-brush embossed fruit and flowers, live series, embossed and family mottoes, cards for all the holidays and seasons, etc. These he bought at $4.00 per 1,000 for $36. To send out these cards in registered packages of 100 each, cost $14.50, a total of $50.50.
The next he secured the names of several hundred general store keepers in towns of 700 or under, and selecting 90 of these at one time, he sent each of them 100 of the assorted cards, offering to accept $1.00 for the lot if paid inside of ten days, or $1.25 for the 100 cards if kept more than 10 days before remitting. He added that if they did not want to keep the cards, he should be notified at once, and he would send postage for their return. He also enclosed a price list of other cards, and asked the merchants to compare the quality and prices of his cards with other cards, and note the saving made by patronizing him.
In practically all cases the $1 was remitted inside the ten days named, and his gross receipts from the cards that cost him $50.50 was $90, or a net profit of $39.50. This afforded him a comfortable income by the year.