PLAN No. 258. NOVEL CANVASSING METHOD
An enterprising agent who had secured several formulas, had them printed separately on good paper, with the selling price marked at 50 cents each.
He made up a small quantity of each article mentioned, for demonstration purposes, and bought a gross of cheap silverene sugar spoons at a cost of less than 5 cents each, to be used as premiums, and started out on a house-to-house canvassing expedition.
He would call at a house and ask the lady if she had any clothing that was soiled with grease or paint or a soiled glove that she would allow him to clean without charge. Almost every housewife had exactly what he mentioned, and quickly brought it out, as it would cost her nothing to have it cleaned. Having thoroughly cleaned the clothing or gloves he would then rub a little of the furniture polish on a chair, and clean a silver spoon or the nickel on the stove with his metal polish, and by this time he would have her deeply interested. Then he took from his grip one of the silverene spoons, with the remark that he was not selling the cleaners or polishers but simply the formulas for making them from ingredients procurable at any drug store, and that she could have any two of the 50-cent formulas for 50 cents and he would throw in the sugar spoon as a premium. Usually he got the half dollar without further argument, but if the lady hesitated he would add another formula or two more if necessary, as they cost him nothing but the printing, and the spoon cost but 5 cents, so he would have been away ahead if he had given her one each of all the formulas and the sugar spoon besides.