PLAN No. 310. A NEW TRUST PLAN
Instead of that disagreeable method of selling goods—house to house canvassing—an agent in an Illinois city made use of the parcel post, with good results.
Selecting the article he wished to sell, he prepared a strong circular fully describing it, and wrapped the article in this circular, ready to send out by parcel post.
From the city directory he obtained a list of householders in various parts of the city, and mailed the article to them, with the statement that it was sent for inspection, and that his agent would call in a few days and give a full explanation.
He sometimes mailed out as many as 1,000 a day of these articles, and later sent out agents to close the sales, on a commission basis; and, as the sales were much more numerous under this plan than by canvassing from house to house, the increased profits fully justified him in assuming the extra expense the new plan involved.