PLAN No. 311. A GOOD COUPON IDEA
A Chicago man who knew the truth of the saying, “a woman loves a bargain,” made a practical application of that principle to his own profit.
From the catalog of a supply house he selected an article that could be bought for a few cents, in considerable quantities, and yet would be a good value when retailed at, say, 26 cents. In a local paper he placed an ad. descriptive of the article, with a coupon at the bottom, saying: “We have only a few of these on hand. If you wish one, send this coupon and 26 cents, and we will send it by parcel post.” He sold large quantities of goods by this method.