PLAN No. 347. POST CARD SERIES
A New York lady who had accompanied her husband on his vacation in the mountains became, by accident, the originator of a pleasing and profitable idea. She had promised several friends to write them often concerning the many experiences of the trip, but found her time so taken up that all she could find time to write was a few post cards. Even then, she was interrupted while writing the first one by her husband calling her to hurry up, as they were to go to a certain lake at a certain hour, so she added to what she had already written the words, “To be continued,” and mailed the card. The next day she wrote another, with the same ending, and before long had made of them a regular series, which delighted her friends, while they anxiously waited for the next installment.
When she returned and they showed her the cards, all fastened together in book form, making a complete story of the series, she decided upon a plan:
Selecting a good, short love story from a popular magazine, she first obtained the consent of the publishers to use it as she wished; then she divided it into ten chapters, and had each chapter illustrated with an appropriate cut, printed on a post card, and fastening them all together, took them to the stores making a specialty of post cards, and offered them for sale. She received many orders for the series, and they sold well, so that she made an excellent profit on them, while engaging in a delightfully agreeable work.