PLAN No. 348. GETTING MAGAZINE SUBSCRIPTIONS BY MAIL
An eastern lady of considerable literary talent and business ability, who could not canvass figured out the following plan:
Securing the agency for several of the most popular magazines, she made a list of her friends, and at odd hours she wrote them, mentioning the fact that she was agent for certain magazines, and calling particular attention to some special feature in which she knew each lady to be interested. She concluded by assuring them that she should regard it as a personal favor if they would subscribe; and, to make sure of a reply, she enclosed a stamped, self-addressed envelope in each letter. The number of those who sent their subscriptions in answer to these personal letters was surprisingly large, and in acknowledging the receipt of remittances she would ask if they would not favor her with the names of some of their friends. This they did in most cases, and by writing these friends’ friends, and referring to the former, by permission, as having already subscribed, she built up a list of regular patrons that paid her very well.