PLAN No. 394. MONEY IN CEREAL COFFEE
Through making a cereal coffee from pure ingredients, which proved an excellent substitute for ordinary coffee, and was free from the injurious alkaloid of the coffee of commerce, a young married woman in St. Louis built up a modest yet ample business for herself, and earned the praise of thousands of customers besides. The cereal coffee she made was prepared as follows:
Rye, 12 pounds; horse beans, 1 pound. Roast in a big oven pan over a quick fire, greasing the pan with a little butter. When roasted as you would ordinary coffee, grind in a coffee mill together with 1⁄4 pound cassia buds. Mix 1 pound ground chicory with the ground cereals, and it is ready for use in the same manner as ordinary coffee.
She introduced this at first by asking her friends and acquaintances to try it, and they were so well pleased with both its taste and its effects that they recommended it to others, so that orders began to come in rapidly. Many dealers began to receive inquiries for it, and to supply these she went among the retail stores of the city and took orders for it in large quantities. The product soon had a large sale and she established a small factory where she could turn it out as rapidly as occasion required.