PLAN No. 669. ADVERTISING PLAN TO GET ACQUAINTED
I met a young man in the Middle west who made a specialty of introducing the men at the heads of business concerns to their customers. One at first thought, believes that the heads of a great store, lumber company or other business is known to all, but he is not known outside of fifty or sixty families.
This young man has a contract with all the local weeklies in a district that supplied purchases to the city he was working in.
He showed to merchants that he represented thirty or forty papers in the territory that he sold to, which papers had a combined circulation of 30,000 homes, and that but few persons in these 30,000 homes knew what he looked like or what his signature was like. So he suggested to Mr. Merchant that he run a picture of himself with an invitation to the people when they were in the city, to call at his store.
This plan netted our advertising salesman more than $150 a week. It not only embraced the merchants, but included the professional class as well.