PLAN No. 670. INFORMATION BUREAU
This man realized that the average merchant spends money in advertising to get customers, so he organized an information bureau to do all in his power to find customers for various merchants.
He employed girls to read several hundred newspapers, as the daily and weekly papers contain much information which leads directly to business advantages. He obtained from the county auditors a list of farmers in each county, their names and addresses, the kind of farming they were engaged in. In fact, anything from any source that could be put to the advertisers’ use was obtained. In two years this service paid him more than $500 a month.
A service of this character, intelligently used, is valuable, and almost any city is a great field for it. Along with it one should run some kind of a weekly publication in which he could carry advertisements and give his information free to his advertisers, and in this way would realize a higher rate for his information.