PLAN No. 737. YOUNG LADY ON THE FARM BECAME AMBITIOUS
She became convinced that by making good cottage cheese there would be a ready sale for it, so she prepared to learn all that she could about cottage cheese making. She asked questions of all of those who made it, and she attended every meeting where she could make inquiries about making the cheese. She wrote to the Department of Agriculture for a bulletin of how to make cottage cheese on the farm. From these sources she gained much information and started making the cheese. She put it up in very pretty packages and labeled them, “Cottage Cheese from the Farm Direct to You.”
Those who ate her cottage cheese wanted more. She made a price high enough to net her a very good profit. She placed an ad. in one of the daily papers of the city and secured a good deal of business through it. She delivered her sales by parcel post.
In the beginning prior to advertising, she solicited among her friends by telephone, selecting in this manner people with whom she could get in direct touch from the farm. She secured regular customers through her friends who lived in the city in this manner, and in five or six months she had a steady demand for all the cottage cheese she could manufacture. She claims to make seven or eight hundred dollars a year in this way.