PLAN No. 738. BLUE PRINTS OF FURNITURE BECAME VERY POPULAR
This man made a specialty of making blue prints of different kinds of furniture that could be made at home. He exploited the fact that the ordinary farm conveniences could be made by the man on the farm and much money saved.
If it was a kitchen cabinet, he drew the plan and made a blue print of it, which showed how to put it together. He also wrote a letter of instructions on “What to Do and How to Do It,” and approximately the cost of making the article. He had these blue prints and letters prepared and when inquiry was made for these plans, for which he charged $1.00 each, he forwarded them at once.
There was scarcely an article of utility in the house that he did not have a blue print of, and instructions for making it, and the exact cost of materials and tools necessary to do the work. These grew very popular, and in a year’s time, by running an ad. in several of the local, country, weekly and farm papers, he was enabled to make a net profit of approximately $2,000. In the beginning he did this work on the side, but later it took up his entire time.