PLAN No. 745. HE DEVELOPED AN AMUSEMENT PLACE AT THE LAKE
This lake lay about seventeen miles outside of a city of some 125,000 population. About three years prior to the time to which I refer, a real estate campaign was put on and a car line was built to this place, and advertisements were displayed showing the advantage of this lake as a future summer resort. After the real estate boom subsided the place did not materialize as a summer resort.
One day a young fellow from an eastern city came to this place and noticed the great opportunity for an amusement resort during the summer months. He made a lease for a number of years and began to build up a summer resort. He took the old restaurant building and turned it into an up-to-date place. All people who took lunches at this restaurant, paid a good price, but those who brought their lunches and desired to use the hall, paid 25 cents for the privilege. He opened bathing houses and made the usual charges, and pointed out to the people of the city the great opportunity of visiting this lake Friday afternoon or Saturday night and remaining until Monday. He made arrangements to supply them with tents. He arranged with large stores to have picnics at this lake, and he offered special inducements to the people to visit his resort. He was very successful, and after a couple of years of this kind of work he had made this one of the most popular places of amusement.