Source of the Controlling Purpose

a. The Subject itself

When we ask how we shall find and choose the controlling purpose, we discover that it is determined by three things; the subject itself, the personality of the writer, and the character of the reader. Just how these three operate to determine the cast of the writing we shall now attempt to discover.

The first thing for the writer to do is to look at the subject itself and learn what it is, really understand it. He must know its exact nature before he can be allowed to proceed with the development. Now this often requires much honesty, for it is necessary to put aside prejudice and bias of all kinds and to look at the subject just as it is, with a passionate desire to learn its exact nature. For example, if you are to write about the value of a college education, and you are an idealist, you may be tempted to overlook the fact that such a training does actually help a man to earn more money than he otherwise would. You may think that such a consideration is beneath your dignity. But you must put aside your prejudice for the time being and must look the fact honestly in the face. And, if you are a hard-headed, practical person, you must nevertheless admit that a college education is broadening, chastening, in its influence. In either case you will not stop until you have looked at all possible sides of the subject. You will amass such facts, then, as that a college education is broadening, that it increases earning capacity, that it puts a person in touch with the world, that it makes him more able to be a useful citizen. Other facts also will occur to you, but let us suppose that these are the most important. If you carefully examine them you will perhaps come to the conclusion that a college education is valuable in that it helps a person to realize his best possibilities in every way, as a citizen, a friend, a personality. Or, if you are to write about the aeroplane, you will discover that it is heavier than air, that it is propelled by motor-power, that it attains certain speeds, that it has definite lifting power, that it is self-stabilizing to a remarkable degree, that it is made of certain kinds of material, of certain weight, and that it has one, or two, or even three planes. In addition you will note the qualities of efficiency, of triumphing over winds, of beautiful poise, and smoothness of execution. In both these cases you have been seeking the core of your subject, the real meaning of it, its essence. You must, before you begin to write a word, be able to say what all the noticed facts amount to, to say, "All told, this subject, this machine, or whatever it is, means so-and-so." Perhaps of the aeroplane you would say, "This machine stands for wonderful potential efficiency, not yet completely understood." In the same way we say of people and things, "He is a bore," or "a tyrant," or, "That is a great social menace," or some other such comment. In each case we have tagged the person or thing with what we think it is at its heart, with its total significance. And not until we have done this are we at all ready to begin writing.

b. The Writer's Attitude

The second influence in determining the controlling purpose is the reaction of the writer to the subject. In the following estimate of Lord Morley, the great English statesman, you will notice that, though the treatment seems to be, at first, purely objective, quite impersonal, the author cannot keep himself out: he enters with the fifth word, "thrilling," in which he shows where he stands himself in regard to truth, and he appears more at length in the last two clauses of the selection, where he definitely set the approval of his own heart upon Lord Morley's attitude. The third influence, that of the reader, appears also, for when you consider that the article was written for Englishmen to read, you see the molding for the national temper, different of necessity from that which would have been made for Frenchmen, for example. The author relies upon a knowledge of Morley among his readers, and upon a certain definite attitude among them toward the truth.

You will catch that thrilling note in the oratory of Lord Morley at all times, for he touches politics with a certain spiritual emotion that makes it less a business or a game than a religion. He lifts it out of the street on to the high lands where the view is wide and the air pure and where the voices heard are the voices that do not bewilder or betray. He is the conscience of the political world—the barometer of our corporate soul. Tap him and you will see whether we are at "foul" or "fair." He has often been on the losing side: sometimes perhaps on the wrong side: never on the side of wrong. He is

True as a dial to the sun,
Although it be not shined upon.

There is about him a sense of the splendid austerity of truth—cold but exhilarating. It is not merely that he does not lie. There are some other politicians of whom that may be said. It is that he does not trifle with truth. It is sacred and inviolate. He would not admit with Erasmus that "there are seasons when we must even conceal truth," still less with Fouché that "les paroles sont faites pour cacher nos pensées."[2] His regard for the truth is expressed in the motto to the essay "On Compromise": "It makes all the difference in the world whether we put truth in the first place or in the second." This inflexible veracity is the rarest and the most precious virtue in politics. It made him, if not, as Trevelyan says of Macaulay, "the worst popular candidate since Coriolanus," at least a severe test of a constituency's attachment. It is Lord Morley's contribution to the common stock. Truth and Justice—these are the fixed stars by which he steers his barque, and even the Prayer Book places Religion and Piety after them, for indeed they are the true foundation of religion and piety.[3]

The second consideration, then, is, "What does this subject mean to me?" Of course there are subjects in which this question is of slight importance: in writing a treatise on mathematics, for instance, one might be quite indifferent to any personal reaction, though in even such a piece of writing there might appear a thrill at the neat marshaling of forces for the inevitable waiting answer to the problem. In general, however, this question is of great importance. Stevenson goes so far as even to say that the author's attitude is more important than the facts themselves. Certainly a writer cannot tell what is the truth for himself unless he expresses his ideas in the light of his own personality. Suppose that in the case of the aeroplane, though you believe the central fact as we expressed it above, you are primarily appealed to by the fact that the motor is of the utmost importance, and that at present it is not so highly developed as it should be for perfect flying. You are, in other words, impressed with the problem that confronts engineers of making the motor more efficient. Your controlling purpose would now be modified, then, and would perhaps read, "The aeroplane is a machine of wonderful potential efficiency not yet completely understood, especially as regards the driving power." In the same way you would modify the purpose of the treatment of college education and might say, "A college education is valuable in that it helps a person to realize his best possibilities in every way, but especially as an heir of all the wisdom of the ages gone."

The relative importance of this second consideration depends on whether the subject is much or little affected by personal interpretation. In the personal essay, as written by Lamb, for example, we may care more for the man than for the facts, or more for the facts as seen by the man than for the mere facts alone. In questions of society, of morality, of taste, in which the answer is not absolute in any case, in all matters that affect the well-being of humanity and in which there is a shifting standard, the attitude of the writer is important. The writer who wishes to have a voice of authority must cling to the fact as to a priceless jewel, but he must also remember that if, for example, he is writing on Feminism, or Socialism, or Church Attendance, or The Short Ballot, or The New Poetry, or The Value of Social Clubs in the Country, or any such subject, we, the readers, eagerly wait on his words as being primarily an expression of his personal reaction to the matter. And the final value of the treatment will depend on whether the personality is well-poised, largely sympathetic, able to take an elastic view of the subject and to bring it home to the reader as a piece of warmly felt and honestly stated conviction. In exposition, as well as in argument, we must ask the witness,—that is, the writer,—whether he is prejudiced or not. Especially must we do this when we happen to be the author ourselves. Violent condemnation of Capital by a man who has become embittered by mistreatment at the hands of employers must be taken with somewhat of caution, just as sweeping arraignment of Socialism by an arrogant capitalist must be eyed askance.

It might not be amiss to remark here that the writer in a college class who declares that he has no reaction to his subject, that he is quite indifferent to it, should do one of two things, either choose a new subject, or drop from college and go to work at some vitalizing effort with other people which will bring home realities to him in such a way that he cannot fail to react.

In the following brief incident it is interesting to note how the author shows his own personality. Another would have thought of the problem of dietetics involved, or of the absence of coffee or "parritch" or the rasher of bacon, or of the austerity of the meal. To Gissing[4] the incident was significant as showing a national characteristic both admirable and amusing.

At an inn in the north I once heard three men talking at their breakfast on the question of diet. They agreed that most people ate too much meat, and one of them went so far as to declare that, for his part, he rather preferred vegetables and fruit. "Why," he said, "will you believe me that I sometimes make a breakfast of apples?" This announcement was received in silence; evidently the two listeners didn't quite know what to think of it. Thereupon the speaker, in rather a blustering tone, cried out, "Yes, I can make a very good breakfast on two or three pounds of apples."

Wasn't it amusing? And wasn't it characteristic? This honest Briton had gone too far in frankness. 'T is all very well to like vegetables and fruit up to a certain point; but to breakfast on apples! His companions' silence proved that they were just a little ashamed of him; his confession savoured of poverty or meanness; to right himself in their opinion, nothing better occurred to the man than to protest that he ate apples, yes, but not merely one or two; he ate them largely, by the pound! I laughed at the fellow, but I thoroughly understood him; so would every Englishman; for at the root of our being is a hatred of parsimony. This manifests itself in all manner of ludicrous or contemptible forms, but no less is it the source of our finest qualities. An Englishman desires, above all, to live largely; on that account he not only dreads but hates and despises poverty. His virtues are those of the free-handed and warm-hearted opulent man; his weaknesses come of the sense of inferiority (intensely painful and humiliating) which attaches in his mind to one who cannot spend and give; his vices, for the most part, originate in loss of self-respect due to loss of secure position.

c. The Reader

The third consideration is, "Who is my reader, and what are his characteristics?" The counter-question, "What difference does it make who my reader is?" can be summarily answered with the statement that it makes a great deal of difference. As soon as you note what a large part temperament plays in the forming of opinions in politics and religion and social questions, and remember that no two people ever react to any truth in exactly the same way—that what seems to one sensible person monstrous will appear to another equally sensible person as highly virtuous—you will see that in all writing, where either the understanding or the emotions are involved, this question assumes importance. If we believe the theory with which we set out, that all writing is done to accomplish an object, that is, a certain effect in the reader's mind, and then remember that different readers take different trails to the same objective, and that some must be even coaxed back from one trail into another, we shall see that it is vital that the reader do not select the wrong way, and, like a futile dog, "bark up the wrong tree." A hasty glance at current magazines will at once show how operative this consideration is in practical writing: The Atlantic Monthly uses a different set of subjects and a different style of expression from that of The Scientific American or The Black Cat or The Parisienne. The editors, in other words, are remembering who their readers are and are trying to meet them with gifts, not with weapons of offense. After all, the reader is always the destination of all writing; the place where the effect will be made is the reader's mind.

To apply this third consideration to our two subjects, the value of a college education and the aeroplane, let us see how the treatment should differ according to the differing readers. If, in the treatment of the first subject, we are presenting our statements to a body of educators, even though the facts of college education remain unmoved, and though our personal leaning toward the supreme value in dowering the student with the wisdom of the past is unchanged, we shall yet see that these educators have already thought as we have about the matter, that merely to repeat to them will be futile and wearying; and we shall, if we are wise, change the point of attack and develop the value as enabling the student to apply to practical problems the wisdom of the past. Or, if the readers are to be politicians whom we wish to enlist in sympathy with larger endowments, we shall perhaps treat the subject as being increased political insight and sympathy with all people. In the treatment of the aeroplane, if we are presenting our words to engineers, we shall probably analyze the present lack of proper engine power and try to suggest means of correction. And we shall make our presentation in language that has not been stripped of its technicalities but has been allowed to stand in engineering terms. But if we address a body of benevolent women who are trying to organize an "Airmen's Relief Fund," and who look upon the machine with horror as a potential destroyer of life, we shall simply show that accidents may be caused through faulty engines which may often result in loss of life. The original controlling purpose will now appear, "The value of a college education lies in its offering the best chance for personal development through showing to the student his heirship to all the wisdom of the ages past, especially as this is applied to present-day problems," or, "The aeroplane is a machine of great potential efficiency not yet completely understood, especially as regards the driving power, through which lack of understanding grave accidents may occur."

Now if we scan these two statements carefully, I believe that we shall be persuaded of their inadequacy. To explain to the benevolent women who are interested in saving lives the fact that we do not yet fully understand the aeroplane, is like attempting to persuade a man from the path of an oncoming thunderous locomotive by telling him of the lack of laws to regulate public safety. In other words, we have forgotten that a wedge makes the easiest entrance, and we have attacked on far too broad a front, have failed to whittle away the chips that are of no value to the reader. Perhaps we need a complete restatement of the controlling purpose, occasioned by the nature of the reader. We may say that the value of a college education is in enabling a student to be of service to the state by applying the wisdom of the past, or that the aeroplane, partly through our ignorance of it, is causing terrible accidents. These purposes are far different from those with which we started out. All are perfectly true; these are better adapted to our particular readers, are more useful in helping to accomplish our selected aim. The gist of the matter is this: wisdom in writing demands that we discover the special loophole through which our readers regard the subject and then bring our material within the view from that loophole, bearing in mind always the training and the prejudices of the reader, and conforming material to suit the special needs.

One large reason why college themes are liable to dullness is the fact that few students write for any one in particular. They merely put down colorless facts which do not stir a reader in the slightest. They forget that facts exist, really, only as they relate to people, individual people, and that they must be clothed attractively, as is virtue for a child's consumption, or the reader will have none of them. Even the patient writer of themes should regard a specially chosen reader as at the same time his best friend and his potentially worst enemy: friend in the sense of recipient of literary gifts, and enemy in the sense of possible foiler of all the author's good intentions. As enemy the reader must be conquered, must be made to read and understand; as friend he is to be sympathetically met and smiled upon. And if there be no reader determined by the circumstances, the writer should choose some well-known friend and adapt his material to that friend, or should select any ordinarily intelligent being and use the widest appeal that he can.

d. Relative Value of Sources

Now the relative value of these three sources of the controlling purpose is variable. In an article for the encyclopædia the writer's reaction should be subordinated, since the reader comes to the encyclopædia for facts and not for opinion. Likewise the reader, in such an article, will be of minor importance, for the article is addressed to general ordinary intelligence that desires a straightforward statement. But as we have seen, an article on Feminism must with the greatest care watch the reader and the writer—the reader because the subject rouses both assent and opposition; the writer because the subject is of the kind that depend largely on opinion. So a theme on the problem of the hired man, or Tennyson's attitude toward science, or the reasons for attending one university rather than another, or the value of mechanical stokers, or the application of Mendel's Law to human beings will vary its purpose according to the varying importance of the three sources. Only one great caution needs to be made. Never falsify or mistreat the facts: they are the supreme thing. It is for this fault that the newspapers are most blameable: they consider their readers and their own points of view, but all too often they treat the facts cavalierly. A high reverence for the truth, and an unflinching determination to tell it are prime essentials.