Caught
Gentleman (in a cigar store):—“Can you recommend that brand of cigars, ‘Ne plus Ultra’ with a good conscience.”
Dealer:—“Certainly, sir; they are absolutely perfect and remarkably cheap.”
Gentleman (smilingly lighting one of them):—“I am very glad to hear you say so—all the more, since you wrote to me, that they were not fit to smoke, and not worth half the money I charged you for them. I am the manufacturer!”