HOME JOURNAL
the complete magazine section, printed in colors, published every Saturday and sold with the regular issue of the New York Evening Journal at 5c a copy.
The Home Journal, with its all-star cast of writers and contributors is looked forward to and thoroughly read in the greatest number of worth while homes throughout New York City and suburbs.
The New York Evening Journal is a FAMILY INSTITUTION. Men, women and children read the Evening Journal day in and day out. Saturday is no exception. The circulation of the New York Evening Journal on Saturdays at 5c a copy averages greater than on other days of the week when it sells at 3c a copy.
JACK LAIT, Editor Home Journal
Saturday Magazine Section
Called the de Maupassant of modern short story writers ... movie scenarist ... witty contributor to books of American Comedies ... expert and thoroughly experienced newspaper man, Jack Lait makes the Home Journal (Saturday Magazine) the most interesting and best read magazine section published by any evening newspaper in America.
PENRYHN STANLAWS, Famous Artist
Creator of “Frivolous Flossie”
The “Stanlaws Girl” is acknowledged the most beautiful type of feminine America. Stanlaws vies with Ziegfeld in glorifying beauty. His latest creation is a series entitled “Frivolous Flossie” who reflects Stanlaws’ studies of society, stage and film beauties. “Frivolous Flossie” delights Evening Journal readers every week on the cover of the Saturday Home Journal. She outrivals Paris in a daring display of fashion.
JOSEPHINE HUDDLESTON
Famous Model and Beauty Expert
Great artists and sculptors declare Miss Huddleston one of America’s most beautiful women. She was one of the original exponents of eurythmic exercises. Her articles tell and show Evening Journal readers how physical culture, beauty and charm of personality and bearing may be developed. Miss Huddleston’s host of admirers follow her articles regularly in the Saturday Home Journal.
ELEANOR TOWN, Sociologist
Marital Problems and Cause of Divorce
The constantly increasing number of divorce cases among the elite is a subject of intense interest to men and women in all substantial walks of life. Eleanor Town, a keen student of social science, analyzes the cause of prominent marital dissolutions, points to the solution and tells the facts interestingly for Evening Journal readers every Saturday in the Home Journal.