The Household Page
By “Good Housekeeping” Institute
In their fully equipped modern laboratories the
latest inventions in household devices are tested
by scientifically trained men and women
Every issue of the Saturday Home Journal contains a page contributed by experts associated with the internationally recognized Good Housekeeping Institute. This feature gives Evening Journal readers authoritative articles on home economics, domestic science and other subjects of direct interest to housewives. New household devices that have been scientifically tested, new cooking methods evolved to save time and labor, recipes that are thoroughly tested and standardized—such vital information is carried into Evening Journal homes through the Saturday Home Journal.
The Household Page contains luncheon and dinner menus for each day of the week, recipes tested in the Institute’s Kitchens and valuable helps on marketing.
The Dominant Position of the
NEW YORK EVENING JOURNAL
in the New York Market
CITY & SUBURBAN CIRCULATIONS
New York Evening Newspapers
STANDARD SIZE
A.B.C. Publishers’ Statement for 6 months
Ending March 31, 1928
| THE LOCAL CIRCULATION OF THE NEW YORK EVENING JOURNAL IS | |
| 356,903 | More than the Evening World |
| 377,410 | More than the Evening Sun |
| 443,451 | More than the Evening Telegram |
| 575,231 | More than the Evening Post |
Nearly half of the worthwhile families who buy any standard New
York Evening Newspaper buy the New York Evening Journal
Among New York Evening Newspapers
1. Total Circulation—the New York Evening Journal has more than double the circulation of the next standard size evening paper and more than the next two combined, plus over 80,000 copies a day!
2. City Circulation—the Evening Journal’s City Circulation exceeds the city circulation of the next two standard evening papers combined!
3. Brooklyn Circulation—the Evening Journal’s City Circulation in Brooklyn, Queens and Long Island about equals that of the three Brooklyn daily papers combined!
4. Uptown New York Circulation—the Evening Journal sells over 100,000 copies each day in Harlem, Bronx, Washington Heights, Fordham and Westchester County.
5. Westchester Circulation—in this wealthiest suburban territory in the United States the circulation of the Evening Journal nearly equals that of all other standard size New York evening newspapers combined!
6. Long Island Circulation—in towns within New York suburban territory the Evening Journal outsells all other New York evening papers combined!
7. New Jersey Circulation—in towns within New Jersey territory the Evening Journal outsells all New York evening papers combined!
8. Suburban Circulation—throughout suburban New York within the fifty-mile shopping area the Evening Journal has more circulation than all other New York evening newspapers combined.
THE RICHEST SALES AREA
IN AMERICA
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