Book of American Baking / A Practical Guide Covering Various Branches of the Baking Industry, Including Cakes, Buns, and Pastry, Bread Making, Pie Baking, Etc.

by Various

POUND CAKE FOR WHOLESALE.

The development of the pound cake business in America during the last five years has been rapid. Especially is this true of the East. New York, Boston, Philadelphia and Baltimore have all consumed large quantities, while the western cities have not been as large consumers. The reason for the latter, I believe, is because in most cases those who have been pushing the business have tried to sell their goods too cheap or have gone to the other extreme and charged prices out of reach of the general purchasing public as an everyday commodity. Those who have charged the higher price have made more of a success than those who tried to sell too cheap. Hence I shall treat this matter from a standpoint of high class goods.

In the first place I will consider the method of manufacture, and the first thing to be considered is the method of creaming.