Some of the subjects of the Lectures are:
Essentials of a Successful Enterprise The Value of Trade Associations Marketing a Nationally Advertised Product Retail Store Management The Creation of a Selling Organisation Efficient Credit Management Organising an Accounting Department Cost and Efficiency Records Marketability of Securities Building a Mail-Order Business Elements of Effective Advertising The Railway as a Business Developer Selling in Foreign Markets How Banks Serve Business The Foreign Exchange Field The Day's Work in Wall Street Why Business Needs the Auditor The Investment Security Business
4—Problems
One of the strongest features of the Course is the series of twenty-four Problems—such problems as accountants, financiers, bankers and business managers meet in practice—especially
prepared for the Course by members of the Institute Staff.
Each Problem is a carefully worded statement of all the essential factors in some business situation; in other words, the situation is presented and described just as it might be in the report of a subordinate official to the head of a business enterprise. The Problems are so arranged as to correspond closely to the assigned reading. For instance, after the subject of cost accounts has been discussed, a Problem is given in which a knowledge of cost accounting principles is called for. Thus, the Problems serve not merely to test the subscriber's understanding and thinking power, but also to fix in his mind and make definite the statements and principles contained in the Text volumes.
When solutions to the Problems are sent in, they are criticised, graded, and returned with suggestions for further study. Solutions to the Problems are not, however, required. Some of the titles are:
The President's Choice Advertising the Ayer-Hall Saws Remodeling the Rowland-Johnson Company's Sales Organization A Question of Profits and Financial Condition Three Foreign Exchange Situations Scudder's System to Beat the Market The Reorganisation of the Industrial Realty Company Embarking in Foreign Trade A Fire and Its Consequences
5—Monthly Letter on Business Conditions
A business executive must have a knowledge of the fundamental principles relating to the internal organization and management of a business.