The kind of men enrolled
Presidents of big corporations are often enrolled for the Modern Business Course and Service along with ambitious younger men in their employ. Among the 145,000 subscribers are such men as:
H. S. Kimball, President of the Remington Arms Corporation John J. Arnold, President of the Bankers' Union of Foreign Commerce and Finance E. R. Behrend, President of the Hammermill Paper Company H. C. Osborn, President, American Multigraph Sales Company Melville W. Mix, President of the Dodge Manufacturing Company William H. Ingersoll, Marketing Manager of Robt. H. Ingersoll and Brothers Charles E. Hires, President, Hires Root Beer Company P. W. Litchfield, Vice-President of the Goodyear Tire and Rubber Company Ezra Hershey, Treasurer, Hershey Chocolate Company William A. Candler, Secretary, Coca-Cola Company George M. Verity, President, American Rolling Mill Company Charles E. Murnan, Vice-President, United Drug Company W. F. MacGlashan, President, The Beaver Board Companies H. D. Carter, General Manager, Regal Shoe Company
Francis A. Countway, President of Lever Brothers Company (Manufacturers of Lux and Lifebuoy Soap) E. E. Amick, Vice-President, First National Bank of Kansas City Raymond W. Stevens, Vice-President, Illinois Life Insurance Company Roy W. Howard, Chairman of the Board of Directors, Scripps-McRae Newspapers Stephen B. Mambert, Vice-President, Thomas A. Edison Industries S. L. Avery, President, United States Gypsum Company —and scores of others equally prominent.
These men, and thousands of other Institute subscribers, know that a study of the principles which have brought unusual success to other men increases their own capacity for further achievement.
Great business organizations
Officers, department heads and juniors of a large number of important companies are enrolled for the Modern Business Course and Service. The prime purpose of the Course and Service is to develop the business knowledge and judgment of each subscriber, and the heads of these companies realize that the increased efficiency on the part of individuals which results from this training carries with it greater efficiency and profits for their companies.
The tendency in large business organizations, unless the chief executives are unusually thoughtful and far-sighted, is to repress initiative and constructive thinking except on the part of the few men who direct the affairs. The Modern
Business Course and Service counteracts this tendency. It encourages thought and initiative. It develops men. It stimulates the whole organization and makes possible more rapid expansion and larger earnings.
Among the progressive concerns in which a number of men have been making effective use of the Modern Business Course and Service are: