DESCRIPTIVE OUTLINE OF THE COURSE
In looking over the following detailed outline of the Modern Business Course, you will see more clearly how closely every section is related to daily business practice.
The italics after each title give the actual chapter headings; the following matter gives a brief discussion of the purpose and scope of each section of the Course.
Business and the Man
"Scientific Training for Business," an introduction to the Modern Business Course and Service Nature and aim of business The profit problem Economics and sociology Psychology Ethics of business Vision, or the idea Personal efficiency Health The efficient business man The executive Subordinate or junior officers The rank-and-file worker Personality Character Analysis Opportunity
The most important thing in business is the human element—you. Every man must have real ambition, high ideals, and a definite goal in mind before even a correct knowledge of business principles will help him to more than a half-way success.
The purpose of this first section of the Course is to discuss the viewpoint of the successful business man in an inspiring way, so that you may be inspired yourself and so that you may be able to inspire others about you.
"Scientific training for business" is an introduction to the whole Modern Business Course and Service. In it Dean Johnson tells you in what way you should read the Course, how to get the most out of it, and how to use the equipment so as to bring results.
The Course begins with an analysis of business operations. It shows briefly what are the dominant features of business life which no man can afford to neglect. It then takes up the relation of personal qualities to business success; it shows what personal characteristics are helpful and how they may be cultivated; and it also points out the traits of mind, manners and morals which hinder men in their business career. The first point in understanding business problems and business principles is to approach them with the right attitude of mind.
This section of the Course serves to bring the reader into personal touch with the business problems which will engage his attention more in detail in the subsequent sections and thus furnishes a useful introduction to the entire Course.