Of late years, and as a direct result of growing competition in all branches of industrial enterprise, the subject of cost is receiving increased attention.
Every year sees hundreds of progressive concerns adopting methods designed to ascertain the real cost of producing and selling goods and of managing a business enterprise.
Manufacturers are no longer satisfied with merely making a profit. They want to know what lines are paying and what lines are not—not in a general way, but specifically in actual figures. They want to know which departments are producing economically and which are not.
In this part of the Course, the various methods of keeping track of costs are described and illustrated. Particular attention is given to the mixed question of allotting general factory expense or burden.
The possibilities of predicting costs are fully discussed and the significance of this development of cost finding methods is fully impressed upon the reader.
The problem of costs is one of the widest application in business management and its significance in different lines of business is pointed out.
Advertising Campaigns
The purpose of the campaign Analysis of demand and competition The advertising appropriation Methods of identification The advertising department The advertising agency Advertising media Weighing circulation Weighing prestige Letters and direct advertising Sampling How periodicals are used The use of signs Campaigns to obtain distribution Campaigns to obtain dealer cooperation Mail-order campaigns Public sentiment campaigns The trader's campaign The campaign as a whole
In the Modern Business Course and Service the study of advertising is divided into three parts. First, in Marketing Methods there is a complete presentation of the plan behind the campaign—of the things that have to be considered by anyone who has anything to sell, before he sends out salesmen or prepares advertising.
The section of Advertising Principles shows what advertising can do for business, guides one in choosing the right advertising appeal, and treats of the technique of advertising, writing the copy, preparing the illustrations, and getting the advertisement before the public.