2. Describe and illustrate a complete system for filing and keeping a record of drawing and engravings.
3. Discuss the advisability of having all printing ordered by one man, or allowing each department head to place his own orders.
4. Explain how you would provide for proper records of printing, from the time the order is placed to the issue from stock. Illustrate the necessary forms.
5. If you were placing advertising in 100 periodicals, how would you keep a record of their advertising rates?
6. An advertiser in a large city uses 32 magazines of national circulation. How would you suggest keying his ads to identify the inquiries?
7. What form of record would you keep of the inquiries received from a given publication?
8. How would you suggest obtaining a record of results of retail advertising? Name some of the factors which might influence the sale of an advertised article on a certain day?
9. What special conditions, in your opinion, should exist before a manufacturer of a food product starts an outdoor advertising campaign in Cleveland, Ohio?
10. Name at least three necessary qualifications of a successful sales manager.