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BE SURE TO ALWAYS SIGN THE MORE CAREFUL YOU ARE KEEP A COPY OF
YOUR NAME AND ADDRESS. TO FILL OUT THE FOLLOWING THE ORDER AND IF
WE GET LOTS OF ORDERS BLANKS CAREFULLY AND YOU DO NOT HEAR
WITH NO SIGN OF NAME CLEARLY, THE MORE CERTAIN FROM US IN A
OR ADDRESS. IF YOUR WE ARE TO GET YOUR ORDER REASONABLE
SHIPPING STATION IS FILLED PROMPTLY AND LENGTH OF TIME,
DIFFERENT FROM YOUR CORRECTLY. WE'RE ALL LONG WRITE US AND
POST OFFICE BE SURE RANGE MIND READERS AND TELL US JUST
TO GIVE BOTH CAN GENERALLY PUZZLE OUT WHAT YOU ORDERED
HOW AN ORDER IS MEANT TO AND WHEN YOU
BE BUT IT TAKES LOTS OF ORDERED IT
GUESS WORK
VALUE OF ORDER $ |cents
DATE_______ —————————————-|—-
NAME____________________________ PAID BY P.O. MONEY ORDER |
STREET OR RURAL ROUTE___________ PAID BY EXP. MONEY ORDER |
POST OFFICE_____________________ PAID BY DRAFT |
COUNTY__________________________ PAID By CHECK |
SHIPPING STATION________________ PAID IN CURRENCY |
WHAT RAILROAD PREFERRED_________ PAID IN SILVER |
WHAT EXPRESS CO PREFERRED_______ PAID IN STAMPS |
TOTAL AMOUNT PAID |
MARK IN SQUARE WHICH WAY YOU WANT ———————————————-
THIS ORDER SENT___MAIL__EXPRESS PLEASE DON'T WRITE IN THIS SPACE
__FREIGHT OPENED BY_____BOOKED BY_____
O'K'D BY______TAGGED BY_____
SHALL WE USE OUR BEST JUDGMENT AS ROUTING_____________________
TO MANNER OF SHIPPING AND ROUTING?____
IF OUT OF VARIETY ORDERED HAVE WE YOUR PERMISSION TO SUBSTITUTE EQUAL OR BETTER ______ IN NEAREST VARIETY
————————————————————————————————— BU|QTS|LBS|PTS|OZ|PKTS|NO|ARTICLES WANTED |VALUE ————————————————————————————————— _________________________________________________|$______|cents___ _________________________________________________|$______|cents___ _________________________________________________|$______|cents___ _________________________________________________|$______|cents___
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This order sheet simplifies ordering and assures accuracy. On the reverse side are printed several special offers, to which reference may readily be made. The sheet is made to fold up like an envelope and when the gummed edges are pasted down enclosures are perfectly safe
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On some propositions the time limit can be worked over and over again on different occasions like special store sales. A large publishing house selling an encyclopedia never varies the price but it gets out special "Christmas" offers, "Withdrawal" sale offers, "Special Summer" offers—anything for a reason to send out some new advertising matter making a different appeal. And each proposition is good only up to a certain time. The letters must be mailed and postmarked before midnight of the last day, and this time limit pulls the prospect over the dead center of indecision and gets his order. The last day usually brings in more orders than any previous week.
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