In the appeal to women there is more in this tinge of off-hand refinement, the atmosphere, the enthusiasm shown and in the little personal touches, than in formidable arguments and logical reasons. What is triviality to a man is frequently the clinching statement with a woman. And so a fixed set of rules can not be formulated for writing letters to women. Instead of a hard and fast rule, the correspondent must have in mind the ideas and the features that naturally appeal to the feminine mind and use them judiciously.
Dear Madam:
This mail is bringing to you a copy of our new catalogue, describing our complete line of Hawkeye Kitchen Cabinets.
The catalogue will tell you how you can do your kitchen work in half the usual time.
It will tell you how to save your strength, time, and energy—how to relieve yourself of the burden of kitchen drudgery.
Aren't these things worth looking into?
Just try counting the unnecessary steps you take in preparing your next meal. Calculate the time you lose in looking for articles that should be at your fingers' ends but are not.
Imagine, if you can, what it would save you if you could do away with your pantry, kitchen table, and cupboard and get all the articles needed in the preparation of a meal in one complete well-ordered piece of furniture that could be placed between the range and sink, so you could reach almost from one to the other. Think of the steps it would save you.
Imagine a piece of furniture containing special places for everything—from the egg beater to the largest kitchen utensil—a piece of furniture that would arrange your provisions and utensils in such a systematic way that you could (in the dark) find almost anything you wanted.
If you can draw in your mind a picture of such a piece of furniture, you will have some idea of what a Buckeye Kitchen Cabinet is like.