How, don't you want one of these automatic servants? Don't you think you need it?
If so, send for one NOW. Don't put it off a single day. You have been without it too long already.
It doesn't cost much to get a Hawkeye. If you don't care to pay cash, you can buy on such easy payments that you will never miss the money—only five cents a day for a few months. You would think nothing of paying five cents a day street-car fare to keep from walking a few blocks in the pure air and sunshine, yet you are walking miles in your kitchen when one streetcar fare a day for a few months would do away with it.
Send your order right along and use the Cabinet thirty days. If it doesn't do what we say it will, or if you do not consider that it is more than worth the money, send it back at our expense and we will refund whatever you have paid. That's fair, isn't it?
We pay freight on all-cash orders
Yours truly,
[Signature: Adams & Adams]
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This letter is written in an easy, natural style, which is aided by the short paragraphs. The appeal to the imagination is skillful, and the homely illustration of the car-fare well chosen. The closing is in keeping with the general quality of the letter and was undoubtedly effective. This letter is a longer one than the man would read about a kitchen cabinet, but there are not too many details for women readers
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All women, for instance, are influenced by what other women do, and there is no other touch more productive of sales than the reference to what some other customer has ordered, or what comments she has made. Both in educational campaigns and in writing to regular customers on some specific proposition it is a good policy to work in some reference to a recent sale: