A supply of our liberal samples and a trial order to be used in a window display will show you the possibilities.
May we send samples and a trial gross?
Yours for more soap money,
WESINOD SOAP COMPANY
* * * * *
This is a strong selling letter that interests the reader, disarms his natural objection to adding an additional line of soap and presents briefly convincing reasons for stocking with Wesinod. While this letter is intended to get the order, it effectively paves the way for further correspondence
* * * * *
It is unnecessary to take up here the elements that should go into the sales letter—attention, interest, argument, proof, persuasion, inducement and the clincher. But it is well to emphasize three points that are especially important in the original letter in the series: confidence, price and the close.
You may be sure, that unless you win the confidence of your prospect from the start, your whole campaign is going to be a waste of time, paper and postage. Distrust and prejudice, once started, are hard things to overcome by mail, particularly when you are a concern or individual unknown to the man to whom you are writing.
Dear Sir:
''If your magazine pulls as well as the Blank Monthly I will give you a twelve-page contract.''