How would a dozen do as a starter for you?
Yours truly,
[Signature: Black & Black]
* * * * *
A letter of this kind should be effective because it gives enough information to make a sale in case the reader is an unusually good prospect, and at the same time it lays a good foundation for the second letter.
Are you willing to make more money on soap?
Yes, we suppose you are carrying many soaps, but when a distinctive soap is advertised as thoroughly as we are advertising WESINOD, it actually creates new trade, and of course you aren't sorry to see new faces in the store.
WESINOD SOAP has the curative and beneficial effects of Resinol Ointment, which is now used so extensively by the medical profession.
WESINOD SOAP is more than a cleanser: it is a restorer, preserver and beautifier of the skin, and as such is attracting the favorable attention of women.
Enclosed is a reproduction of our advertisement in the magazines this month and a list of the magazines in which the copy appears.
We are educating 10,000,000 readers to feel the need of WESINOD
SOAP.