A Librarian's Open Shelf: Essays on Various Subjects

by Arthur E. Bostwick

It is doubtless too late to lament or try to resist the course of business that has gone far to turn the pharmacy into a department store. But let me urge you not to let this tendency run wild. There are side-lines that belong properly to pharmacy, such as all those pertaining to hygiene or sanitation; to the toilet, to bodily refreshment. I do not see why one should not expect to find at his pharmacist’s, soap, or tooth-brushes, or sponges. I do not see why the thirsty man should not go there for mineral water as well as the dyspeptic for pills. But I fail to see the connection between pharmacy and magazines, or stationery or candy. By selling these the druggist puts himself at once into competition with the department stores. There can be no doubt about who will win out in any such competition as that. But I believe there is still a place in the community for any special line of business if its proprietor sticks to his specialty and makes himself a recognized expert in it. The department store spreads itself too thin—there is no room for intensive development at any point of its vast expanse. Its general success is due to this very fact. I am not now speaking of the rural community where there is room only for one general store selling everything that the community needs. But my statement holds good for the city and the large town.

Let me illustrate by an instance in which we librarians are professionally interested—the book store. Once every town had its book-store. Now they are rare. We have few such stores even in a city of the size of St. Louis. Every department store has its book-section. They are rarely satisfactory. Everybody is lamenting the disappearance of the old book-store, with its old scholarly proprietor who knew books and the book-market; who loved books and the book-business. Quarts of ink have been wasted in trying to account for his disappearance. The Public Library, for one thing, has been blamed for it. I have no time now to disprove this, though it is very clear to me that libraries help the book trade instead of hindering it. I shall simply give you my version of the trouble. The book-dealer disappeared, as soon as he entered into competition with the department store. He put in side lines of toys, and art supplies, and cameras and candy. He began to spread himself thin and had no time for expert concentration on his one specialty. Thus he lost his one advantage over the department store—his strength in the region where it was weak; and of course he succumbed. If you will think for a moment of the special businesses that have survived the competition of the department store, you will see that they are precisely the ones that have resisted this temptation to spread themselves and have been content to remain experts. Look at the men’s furnishing stores. Would they have survived if they had begun to sell cigars and lawn-mowers? Look at the retail shoe stores, the opticians, the cigar stores, the bakers, the meat markets, the confectioners, the restaurants of all grades! They have all to compete with the department stores, but their customers realize that they have something to offer that can be offered by no department store—expert service in one line, due to some one’s life-long training, experience and devotion to the public.

I do not want the pharmacist to go the way of the book dealers. Already some of the department stores include drug departments. I do not see how these can be as good as independent pharmacies. But I do not see the essential difference between a drug department in a store that sells also cigars and stationery and confectionery, and a so-called independent pharmacy that also distributes these very things.

I am assuming that the druggist is an expert. That is the object of our colleges of pharmacy, as I understand the matter. As a librarian I want to deal with a book man who knows more of the book business than I do. I want to ask his advice and be able to rely on it. When I have printing to be done, I like to give it to a man who knows more about the printed page than I do. When I buy bread, or shoes, or a house, or a farm I like to deal with recognized experts in these articles. How much more when I am purchasing substances where expert knowledge will turn the balance between life and death. I have gossiped with pharmacists enough to know that all physicians do not avoid incompatibles in their prescriptions, and that occasionally a combination falls into the prescription clerk’s hands, which, if made up as he reads it would produce a poisonous compound, or perhaps even an explosive mixture. Two heads are better than one, and if my physician ever makes a mistake of this kind I look to my pharmacist to see that it shall not reach the practical stage.

I recognize the great value and service of the department store, but I do not go there for my law or medicine; neither do I care to resort thither for my pharmacy. I want our separate drug stores to persist, and I want them to remain in charge of experts.

And when the store deals in other things than purely therapeutic preparations—which I have already said I think probably unavoidable,—I want it to present the aspect of a pharmacy that deals also in toilet preparations and mineral water, not of an establishment for dispensing soda-water and soap, where one may have a prescription filled on the side, in an emergency. And when the emergency does arise, I should have the pharmacy respond to it. It is the place where we naturally look in an emergency—the spot to which the victim of an accident is carried directly—the one where the lady bends her steps when she feels that she is going to faint. In hundreds of cases the drug store is our only standby, and it should be the druggist’s business to see that it never fails us. There are pharmacies where a telephone message brings an unfailing response; there are others to which one would as soon think of sending an inquiry regarding a Biblical quotation. To which type, do you think, will the public prefer to resort?

Then there are those little courtesies that no retail business is obliged to offer, but that the public has been accustomed to expect from the druggist—the cashing of checks, the changing of bills, the furnishing of postage stamps, the consultation of the city directory. There can be no reason for resorting to a drug store for all these favors except that the pharmacist has an enviable reputation as the man who is most likely to grant them. And yet I begin to hear druggists complaining of the results of this reputation, of which they ought to be proud; I see them pointing out that there is no profit on postage stamps and no commission for changing a bill. They intimate, further, that although it may be proper for them to put themselves out for regular customers, it is absurd for strangers to ask for these courtesies. I marvel when I hear these sentiments. If this popular impression regarding the courtesy of the druggist did not exist, it would be worth the expenditure of vast sums and the labor of a lifetime to create it. To deliberately undo it would be as foolish as to lock the door in the face of customers.

I do not believe that in St. Louis the pharmaceutical profession is generally averse to a reputation for generous public service, and I base my belief on some degree of personal knowledge. The St. Louis Public Library operates about sixty delivery stations in various parts of the city. These stations are all in drug stores. The work connected with them, though light, is by no means inconsiderable, and yet not one of the druggists who undertake it charges the library a cent for his space or his services. Doubtless they expect a return from the increased attractiveness of their places to the public. I hope that they get it and I believe that they do. At any rate we have evidence here of the pharmacist’s belief that the bread of public service, cast upon the waters, will sooner or later return.

You will notice that I am saying nothing about advertising. One would think from the pharmaceutical papers, with which I am not unfamiliar, that the druggist’s chief end was to have a sensational show window of some kind. These things are not unimportant, but I do not dwell on them because I believe that if a druggist realizes the importance of his profession; if he makes himself a recognized expert in it; if he sticks to it and magnifies it; if he makes his place indispensable to the community around him, the first point to which the citizens resort for help in an emergency, an unfailing center of courtesy and favor—he may fill his window with toilet soap, or monkeys, or with nothing at all—there will still be a trodden path up to his door.

Gentlemen, you have chosen as your life work a profession that I believe to be indispensable to human welfare—one of enviable tradition and honor and with standing and reputation in the community that set it apart, in some degree from all others. And while I would not have you neglect the material success that it may bring you, I would urge you to expect this as a result rather than strive for it as an immediate end. I would have you labor to maintain and develop the special knowledge that you have gained in this institution, to hold up the standard of courtesy and helpfulness under which you can best do public service, confident that if you do these things, business standing and financial success will also be added unto you.