The United Booking Offices, which do business at 1495 Broadway, is as complete a trust as any in America. The "offices" are maintained by a combination that includes all the powerful vaudeville managers, and all the big vaudeville circuits, from New York to San Francisco. There has been sporadic opposition, like that recently made by William Morris, who had the American and Plaza Music Halls in New York and a few others throughout the country, but the end of this opposition always has been compromise or defeat. Performers claim that they are not permitted to play for rival managements under pain of being placed on the dread "blacklist", and that, once so placed, they may as well retire from the business. Whether this be true or not—it probably is true—and however highhanded the conduct of the combination, the observer must concede that business-like system, economical methods and complete order have been established by the United Booking Offices.
This combination includes the Hammersteins, father and son, who have the Victoria Theater in New York; Percy Williams, who controls the Colonial, the Alhambra, the Bronx, and two theaters in Brooklyn; B. F. Keith, who operates theaters in the metropolis, in Boston, in Philadelphia, and in Providence; and the heads of great circuits like the Orpheum, and Sullivan and Considine's. There are eight handsome vaudeville theaters on Manhattan Island, not counting the burlesque houses and the places at which moving pictures form a large part of the bill, and it is easy to estimate that, if each of these holds fifteen hundred persons at a performance, twenty-four thousand men, women and children witness a variety entertainment every week in New York. This estimate does not include the "sacred concerts", which, in spite of clerical and legal opposition, continue to flourish. On the Sabbath, apparently, the young man's fancy lightly turns to thoughts of song and dance, and every vaudeville theater in town runs full blast on Sunday.
However bitterly their success may be resented, it is to the newcomers, to the recruits from the "legitimate", that vaudeville owes its steady advancement. One may sympathize with the acrobat who, after a life time spent in acquiring proficiency in his specialty, sees the big salaries being paid to men who devoted a week to rehearsing some sketch, and who couldn't turn a handspring to save their souls. The fact remains that vaudeville's claim to the consideration of intelligent people rests largely upon these tabloid comedies and dramas. The vogue of such clever little plays as "At the Telephone", "The Man From the Sea", "Circumstantial Evidence", "In Old Edam", "When Pat Was King", "The Welcher" and "The Flag Station"—which, by the way, was written by Eugene Walter, author of "The Easiest Way"—marks a step forward in the possibilities of "the two a day." It enables such men as Will Cressy, whose whole output has been of sketches, to venture upon higher ground, and it banishes more surely the mixture of buffoonery and maudlin sentiment that formerly passed as playlets.
The progress made in this sort of entertainment is indicated by the unequivocal success of Frank Keenan in "The Oath", an intense little tragedy, founded upon a theme used by Lope de Vega. Only ten years ago this same Frank Keenan suffered complete lack of appreciation of his fine work in an adaptation of Poe's "The System of Dr. Tarr and Professor Feather." Many well-made sketches, logically planned and skillfully written, still owe their presence in vaudeville wholly to the reputation of their stars. "The Walsingham", as Walsingham Potts used to say in Madison Morton's farce of "A Regular Fix", "is a sort of guava jelly in which you swallow the bitter pill, Potts." Other one act dramas of great merit fail altogether.
London successes like "The Monkey's Paw", and Paris successes, like "The Submarine" and "After the Opera", have ended miserably in New York. Such authors as Clyde Fitch have seen their work retired after a fortnight's trial. Two tabloid pieces, "Dope" and "By-Products", from the pen of Joseph Medill Patterson, author of "The Fourth Estate", after scoring triumphs of esteem in Chicago, have not been given bookings in the East. It is not yet true that any three one-act plays in vaudeville, if given continuity and put together, would make a passable three act play, but there are optimists among us who feel that that time will come. We believe that, without being less entertaining, less diversified, or less easily enjoyed, vaudeville will come to be made up of fewer "Jewish" or "Irish" comedians, fewer "sister acts", fewer trained seals, and a greater number of people who have something really clever to offer in song or speech or impersonation.
The place of the tabloid drama is secure, since it bears the same relation to the ordinary drama that the short story does to the novel. One day we shall have a Theatre Antoine or a Theatre des Capucines in New York. The popularity of the short play, with all its opportunities for skillful construction and good acting, will follow as the night the day. The nudities and lewdities of last year and this are but a passing phase. Whatever vaudeville was in the past, or is in the present, it offers endless promise for the future.