The American Newspaper

by Charles Dudley Warner

The editorials of our journals seem to me better than formerly, improved in tone, in courtesy, in self-respect,—though you may not have to go far or search long for the provincial note and the easy grace of the frontier,—and they are better written. This is because the newspaper has become more profitable, and is able to pay for talent, and has attracted to it educated young men. There is a sort of editorial ability, of facility, of force, that can only be acquired by practice and in the newspaper office: no school can ever teach it; but the young editor who has a broad basis of general education, of information in history, political economy, the classics, and polite literature, has an immense advantage over the man who has merely practical experience. For the editorial, if it is to hold its place, must be more and more the product of information, culture, and reflection, as well as of sagacity and alertness. Ignorance of foreign affairs, and of economic science, the American people have in times past winked at; but they will not always wink at it.

It is the belief of some shrewd observers that editorials, the long editorials, are not much read, except by editors themselves. A cynic says that, if you have a secret you are very anxious to keep from the female portion of the population, the safest place to put it is in an editorial. It seems to me that editorials are not conned as attentively as they once were; and I am sure they have not so much influence as formerly. People are not so easily or so visibly led; that is to say, the editorial influence is not so dogmatic and direct. The editor does not expect to form public opinion so much by arguments and appeals as by the news he presents and his manner of presenting it, by the iteration of an idea until it becomes familiar, by the reading-matter selected, and by the quotations of opinions as news, and not professedly to influence the reader. And this influence is all the more potent because it is indirect, and not perceived-by the reader.

There is an editorial tradition—it might almost be termed a superstition—which I think will have to be abandoned. It is that a certain space in the journal must be filled with editorial, and that some of the editorials must be long, without any reference to the news or the necessity of comment on it, or the capacity of the editor at the moment to fill the space with original matter that is readable. There is the sacred space, and it must be filled. The London journals are perfect types of this custom. The result is often a wearisome page of words and rhetoric. It may be good rhetoric; but life is too short for so much of it. The necessity of filling this space causes the writer, instead of stating his idea in the shortest compass in which it can be made perspicuous and telling, to beat it out thin, and make it cover as much ground as possible. This, also, is vanity. In the economy of room, which our journals will more and more be compelled to cultivate, I venture to say that this tradition will be set aside. I think that we may fairly claim a superiority in our journals over the English dailies in our habit of making brief, pointed editorial paragraphs. They are the life of the editorial page. A cultivation of these until they are as finished and pregnant as the paragraphs of "The London Spectator" and "The New-York Nation," the printing of long editorials only when the elucidation of a subject demands length, and the use of the space thus saved for more interesting reading, is probably the line of our editorial evolution.

To continue the comparison of our journals as a class, with the English as a class, ours are more lively, also more flippant, and less restrained by a sense of responsibility or by the laws of libel. We furnish, now and again, as good editorial writing for its purpose; but it commonly lacks the dignity, the thoroughness, the wide sweep and knowledge, that characterizes the best English discussion of political and social topics.

The third department of the newspaper is that of miscellaneous reading-matter. Whether this is the survival of the period when the paper contained little else except "selections," and other printed matter was scarce, or whether it is only the beginning of a development that shall supply the public nearly all its literature, I do not know. Far as our newspapers have already gone in this direction, I am inclined to think that in their evolution they must drop this adjunct, and print simply the news of the day. Some of the leading journals of the world already do this.

In America I am sure the papers are printing too much miscellaneous reading. The perusal of this smattering of everything, these scraps of information and snatches of literature, this infinite variety and medley, in which no subject is adequately treated, is distracting and debilitating to the mind. It prevents the reading of anything in full, and its satisfactory assimilation. It is said that the majority of Americans read nothing except the paper. If they read that thoroughly, they have time for nothing else. What is its reader to do when his journal thrusts upon him every day the amount contained in a fair-sized duodecimo volume, and on Sundays the amount of two of them? Granted that this miscellaneous hodge-podge is the cream of current literature, is it profitable to the reader? Is it a means of anything but superficial culture and fragmentary information? Besides, it stimulates an unnatural appetite, a liking for the striking, the brilliant, the sensational only; for our selections from current literature are, usually the "plums"; and plums are not a wholesome-diet for anybody. A person accustomed to this finds it difficult to sit down patiently to the mastery of a book or a subject, to the study of history, the perusal of extended biography, or to acquire that intellectual development and strength which comes from thorough reading and reflection.

The subject has another aspect. Nobody chooses his own reading; and a whole community perusing substantially the same material tends to a mental uniformity. The editor has the more than royal power of selecting the intellectual food of a large public. It is a responsibility infinitely greater than that of the compiler of schoolbooks, great as that is. The taste of the editor, or of some assistant who uses the scissors, is in a manner forced upon thousands of people, who see little other printed matter than that which he gives them. Suppose his taste runs to murders and abnormal crimes, and to the sensational in literature: what will be the moral effect upon a community of reading this year after year?

If this excess of daily miscellany is deleterious to the public, I doubt if it will be, in the long run, profitable to the newspaper, which has a field broad enough in reporting and commenting upon the movement of the world, without attempting to absorb the whole reading field.

I should like to say a word, if time permitted, upon the form of the journal, and about advertisements. I look to see advertisements shorter, printed with less display, and more numerous. In addition to the use now made of the newspaper by the classes called "advertisers," I expect it to become the handy medium of the entire public, the means of ready communication in regard to all wants and exchanges.

Several years ago, the attention of the publishers of American newspapers was called to the convenient form of certain daily journals in South Germany, which were made up in small pages, the number of which varied from day to day, according to the pressure of news or of advertisements. The suggestion as to form has been adopted bit many of our religious, literary, and special weeklies, to the great convenience of the readers, and I doubt not of the publishers also. Nothing is more unwieldy than our big blanket-sheets: they are awkward to handle, inconvenient to read, unhandy to bind and preserve. It is difficult to classify matter in them. In dull seasons they are too large; in times of brisk advertising, and in the sudden access of important news, they are too small. To enlarge them for the occasion, resort is had to a troublesome fly-sheet, or, if they are doubled, there is more space to be filled than is needed. It seems to me that the inevitable remedy is a newspaper of small pages or forms, indefinite in number, that can at any hour be increased or diminished according to necessity, to be folded, stitched, and cut by machinery.