ACCURACY
TERSENESS
ACCURACY
If a story is accurate, if it is written with a nice attention to detail, it is likely to be fair. If a story is not accurate, it is not news in the best sense.
Accuracy implies more than mere grammatical correctness. It means more even than the stating of every fact with precision. A story may be taken to pieces, fact by fact, and every sentence found to be correct; yet the whole may give a false impression. Accuracy means the spirit as well as the letter of the truth.
OBSERVATION
Truthful, precise writing is the fruit of accurate observation. If one would write news, he must learn first to see news clearly and without prejudice. Therein the trained reporter excels the casual observer. The one has learned to observe keenly; the other, well equipped though he may be in the rules of rhetoric, has not schooled himself in the business of seeing things with an eye single to getting the facts in right proportion. Learn to observe and you will have gone far toward mastering the art of news getting and news writing. Casual observation is nearly always faulty. Take for example the conflicting statements of persons on the witness stand. One man, telling his version of an automobile accident, swears the car was going fully thirty miles an hour, another is certain the speed was only eight miles; one heard the driver sound a warning “honk,” another is equally positive no warning was given. Each witness is a reputable citizen and each thinks his version is the truth. The discrepancy in their testimony is due, not to any effort to deceive, but to the common failure to observe carefully.
It is the business of the newspaper man, whose eyes must serve thousands of readers each day, to see rightly what others see imperfectly or not at all. He is subject to the same human limitations as the others, but he must make it his duty, by training his mind and his eye, to reduce those limitations to the minimum. Then, and then only, can he gather and write news with the maximum of efficiency.
In giving names and street addresses there is special need of accuracy. Watch, too, the spelling of all the words in your copy. Remember the dictionary is made for use.
NAMES
The average good citizen likes to see his name in print, but he is deeply offended at seeing it misspelled. Smythe’s name is a thing peculiarly his own; he can never cherish any particular regard for the newspaper that persists in calling him Smith. So with Browne and Maughs and Willson. Their names are not Brown, Moss, Wilson. A reader whose name is misspelled feels, unconsciously perhaps, that he has been robbed of some intimate possession. A blow has been aimed at his individuality. To paraphrase a great reporter of life, his “good name” has been stolen, and as a good citizen he resents the theft.
The misplacing of an initial or the careless dropping of a letter from a name may cost the newspaper a subscriber. Certainly it convicts the paper of inaccuracy in one man’s eyes. He reasons that if the paper is mistaken in the spelling of his name, it may be guilty of other grave inaccuracies in its news. His faith in the paper is shaken. And the newspaper that loses the faith of its readers is in danger of losing the good will that is its chief asset.