[Figure 7.]—Freak head from the New York World, set in italics to distinguish it from other news heads.
CAN’T FIX PUFFS;
SUES FOR .5,000.
Woman’s Shoulder Injured on
Street Car and She Asks
Damages of Company.
Sub-head.—A head, usually one line, placed within the text of the story to avoid the monotony of an unbroken front of type. Most newspapers use sub-heads in stories running half a column or more. “Two sub-heads or none” is the rule in some offices. A sub-head is based on the paragraph immediately following.
CAPITALIZATION
Type, in the printer’s vernacular, is upper case (capital letters) and lower case (small letters). A word that is capitalized is said to go up. A word not capitalized is put down. When both capitals and small letters are used in a line, it is said to be in caps and lower case (abbreviated l. c.). A line set in capitals is all caps.
The general practice is to capitalize all nouns, pronouns, adjectives, verbs, adverbs and interjections in the head, as in the title of a book or play. This is a detail left to the compositor, who is guided by the newspaper’s typographical style.