The following list of “bromides” includes both trite and grandiose expressions which the news writer will do well to avoid and the copy reader to eliminate if they are passed on to him. The list is intended to be only suggestive of the evils of “bromidic” writing. It is far from exhaustive. Almost any newspaper man could add similar expressions which have come within his experience:
- admiring friends
- agent of death
- ancestral domain
- and many others
- angry mob
- arch culprit
- avenging justice
- battle-scarred veteran
- beautiful and accomplished
- bereaved widow
- better half
- beyond peradventure of a doubt
- big mogul (locomotive)
- bleeding, mangled form
- blunt instrument
- blushing bride
- body of the deceased
- bolt from a clear sky
- bonds of matrimony
- bosom of the briny deep
- bourne from which no traveler returns
- brand from the burning
- breakneck speed
- break the news gently
- breathless silence
- burden of bluecoats
- burly negro
- busy marts of trade
- carnival of crime
- catch of the season
- caught like a rat in a trap
- caught red-handed
- certain party (for person)
- challenge contradiction
- checkered career
- city bastile
- city’s fair escutcheon
- clutches of the law
- commercial emporium
- conspicuous by his absence
- contracting parties (in marriage)
- conventional black
- cool as a cucumber
- cowering poltroon
- crisp ten-dollar bill
- crowded to its utmost capacity
- culminated in the nuptials
- cynosure of all eyes
- Dan Cupid’s dart
- dastardly assassin
- day of reckoning
- delicious refreshments
- demure miss
- devoted slave
- devouring element
- diabolical outrage
- divine (for preacher)
- divine passion
- dull, corroding care
- dull, sickening thud
- durance vile
- dusky damsel
- downy couch
- ebbing life blood
- effected an entrance
- eked out a bare existence
- elegant creation
- entered a state of coma
- evening repast
- exigencies of the occasion
- extended heartfelt sympathy
- facile pen
- failed to materialize
- fair sex
- fair women and brave men
- fateful words
- feast of reason
- feathered songster
- fell design
- festive occasion
- fever heat
- few and far between
- fiery steed
- first fall of the beautiful
- fleeting breath
- foeman worthy of his steel
- for it was none other than he
- formulated a design
- fragrant Havana
- frenzied finance
- furtively secreting
- gathered to his fathers
- general public
- genial boniface
- gilded youth
- goes without saying
- grand old party
- gratitude melted into love
- great beyond
- grewsome spectacle
- grim reaper
- groaned under the weight of toothsome viands
- hairbreadth escape
- happy benedict
- heartrending screams
- hied himself
- high dudgeon
- high road to recovery
- host of friends
- human freight
- hungry flames
- hurled defiance
- hymeneal altar
- immaculate linen
- in a clerical capacity
- inclemency of the weather
- inner circles of society
- jury of his peers
- kind and indulgent father
- knights of the grip
- large and enthusiastic audience
- last but not least
- late lamented
- launched into eternity
- leaden missile
- light collation
- lingering illness
- lion of all social gatherings
- little blind god
- located his whereabouts
- lodged in jail
- long sleep (death)
- lull before the storm
- lurid flames
- made good his escape
- man of parts
- maze of mystery
- minions of the law
- modicum of notoriety
- mourned their loss
- natty suit
- neatly engraved invitations
- neat sum
- never in the history of
- news leaked out
- nice manners
- nick of time
- nipped in the bud
- notorious crook and police character
- old, old story (love)
- oldest inhabitant
- one fell swoop
- one fine day
- own inimitable way
- pale as death
- pangs of poverty
- phials of his scorn
- piercing shriek of anguish
- pillar of the church
- police dragnet
- populace was up in arms
- portals of his living tomb
- portent of evil
- prepossessing appearance
- present incumbent
- presided at the piano
- prominent (of persons)
- public prints
- put in an appearance
- quiet home wedding
- raging torrent
- rash act
- recipient of handsome and costly presents
- remains (for body)
- rendered a widow
- ripe old age
- rising young barrister
- rooted to the spot
- rumors are rife
- rushed post haste
- sacred edifice
- sad rites
- sad tidings
- scene beggared description
- seemed to spring from thin air
- serious but not necessarily fatal
- set the town agog
- shook like a leaf
- shorn of his accustomed affability
- shrouded in mystery
- silver-tongued orator
- sixteen summers (in giving age)
- smoking revolver
- snorting iron horse (locomotive)
- snug income
- sole topic of conversation
- spread like wildfire
- stepped into the breach
- sterling worth and high promise
- still evening air
- stood aghast
- storm king
- stung with remorse
- succulent bivalve
- suicide (as a verb)
- summoned medical aid
- sustained an injury
- swathed in bandages
- sweet slumber
- thickest of the fray
- this mortal coil
- tidy sum
- tiny tots
- tireless vigil
- tonsorial parlor
- took into custody
- took the bit in his teeth
- totally destroyed
- to the bitter end
- tried and true official
- tripped the light fantastic
- ubiquitous reporter
- unbiased probe
- under cover of the darkness
- unfortunate victim
- unique in the city’s annals
- united in the bonds of matrimony
- upholders of law and order
- vale of tears
- vanished as if the earth had swallowed him up
- vengeance his portion
- viewed the remains
- vouches for the authenticity of
- war to the knife
- waxed eloquent
- weaker sex
- wedded bliss
- wee sma’ hours
- weird scene
- well-known club man
- white as a sheet
- wildest excitement
- with becoming grace
- without fear of successful contradiction
- witnesses duly sworn
INDEX
- A
- Abbreviation, marks used in, [6], [186];
- care necessary in, [221]
- Accuracy, importance of, [30];
- in observation, [31];
- in names, [33], [35], [179];
- in street addresses, [34];
- in spelling, [34];
- effort to obtain, [36], [225];
- in interview, [121];
- in business stories, [133];
- in correspondence, [151];
- essential in copy reading, [175]
- Active voice, [13], [204]
- Add, how marked, [188]
- Advance copy, [123];
- notices by mail, [161];
- held for release, [168]
- Advertisement, head compared to, [194]
- Ages, style in giving, [217]
- Alliteration, in headlines, [202]
- Anglo-Saxon, words preferred, [13], [103];
- in heads, [196]
- Asquith, the Right Honorable H. H., on prolixity, [211]
- Assignment, defined, [2]
- Associated Press, dispatch from, [70]
- B
- Bad taste, example, [27]
- Baltimore Sun, story from the, [142]
- Banner, in head writing, [209]
- Beat, defined, [2];
- measured by minutes, [134]
- Bible, as model for news writer, [9], [61]
- “Bohemians,” no longer tolerated, [191]
- Boston Transcript, head from the, [197]
- Box head, defined, [209]
- Brisbane, Arthur, on newspaper work, [17]
- Bromides in writing, [224];
- list of, [226]
- Bulletins, when to send, [157], [159], [166]
- Business stories, care necessary in covering, [133]
- C
- Capital letters, how indicated, [186];
- in heads, [206], [210]
- Cheap slang, example, [39]
- Chicago Evening Post, stories from the, [126], [139]
- Chicago Inter-Ocean, editorial on news, [41]
- Chicago Record-Herald, stories from the, [72], [76];
- instructions to correspondents, [154], [220];
- style, [177];
- head from the, [199]
- Chicago Tribune, order to correspondents, [157];
- news specialties, [160]
- Christian Science Monitor, editorial on news writing, [79]
- Cincinnati Enquirer, sporting news, [160];
- on promptness, [166];
- style of heads, [202]
- City editor, has “nose for news,” [43];
- judge of story, [81];
- valuing news, [103]
- Classified, see Department
- Clearness, necessity of, [9];
- in heads, [196]
- Climax, first in news story, [57], [79]
- Collective nouns, [218]
- Compression, in news writing, [80]
- Conciseness, why desirable, [11];
- in telegraph stories, [152]
- Copy, defined, [1];
- how to prepare, [4];
- reading copy, [171];
- specimen page of, [185];
- “A Copy,” [189];
- schedule, [192]
- Copy readers, duties of, [3], [171];
- qualifications of, [172];
- organization of, [174];
- must be vigilant, [178];
- work under stress, [190]
- Corrections, care necessary in making, [5]
- Correspondents, functions of, [150];
- pitfalls for, [154];
- alertness appreciated, [159];
- instructions to, [169];
- how paid, [170]
- Court reports, to be watched carefully, [179]
- Crime news, question of ethics, [131]
- D
- Damaging statements, [19], [133], [155]
- Death stories, choice of words in, [38];
- examples, [38], [141], [142], [143];
- points to cover in, [130]
- Deck of head, defined, [201]
- Definiteness, in news writing, [22];
- examples, [94], [147];
- in heads, [197]
- Department stories, [48];
- “slugs” given to, [182]
- Dialect, use of, [23], [88], [219]
- Don’ts for news writer, list of, [211]
- Drop line in head, [207]
- E
- Editing, marks used in, [184];
- page of edited copy, [185]
- Editorial comment, not permitted in news, [20];
- weakens story, [25]
- End-mark, use of, [5], [187]
- Expansion, in news writing, [80]
- Ex parte statements, danger in, [156], [180]
- F
- Fairness, essential in story, [18]
- Faking, not tolerated, [82], [153]
- Feature stories, defined, [3];
- examples, [29], [106], [108], [124], [127];
- treatment of, [47], [98];
- for entertainment, [101];
- suggestions for, [111];
- may be interview, [120];
- sending by mail, [168]
- Fictional method, in news writing, [71], [99]
- Fine writing, not wanted, [10], [103], [224];
- examples, [16], [38], [226]
- Fire stories, general plan of, [79];
- examples, [72], [77], [89], [95], [139], [142];
- analysis of a story, [92];
- points to cover in, [129]
- Flippancy, to be avoided, [23], [88], [103]
- Follow copy, [6], [176]
- Follow stories, [183]
- Force in writing, how obtained, [12]
- Foreign words, [215]
- Freak head, example, [209]
- Fulton (Mo.) Gazette, editorial on country journalism, [17]
- G
- Generalities, to be avoided, [21]
- Good taste, essential in news writing, [22];
- illustrated, [109]
- Gossip, beware of unfounded, [154]
- Greeley, Horace, view of reporting, [23]
- Guide line, in reading copy, [181]
- H
- Headlines (heads), defined, [3];
- old style, [62];
- written by copy readers, [175];
- danger of libel in, [179], [194];
- how designated, [183];
- newspapers judged by, [193];
- reproductions of, [195], [197], [199], [201], [204], [207], [209];
- not mere labels, [196];
- tense in, [198];
- local in application, [202];
- trite phrasing in, [204];
- various styles of, [208]
- Hope, Anthony, on style, [113]
- Horrible details, to be shunned, [23]
- Human-interest stories, defined, [47];
- examples, [50], [72], [95], [109];
- value of, [102];
- prescription for, [103];
- uncovering facts of, [104];
- divergence in treatment of, [132];
- in demand, [161]
- Humor, example of, [49];
- examples of unconscious, [191], [192]
- I
- Imperative form, in heads, [203]
- Impersonality, in news writing, [20]
- Inserts, in copy, [5], [187], [189]
- Interview, defined, [113];
- when incidental, [114];
- as the story itself, [118];
- first steps in getting, [118];
- examples, [119], [120], [124]–[128]
- Irwin, Will, on reporting, [1]
- J
- Journalism, personal era gone, [21];
- daily problem of, [132];
- sensational, [193]
- Jump head, defined, [209]
- K
- Kansas City Star, departure from custom in the, [62], [71];
- stories from the, [71], [72], [75], [76], [108];
- style, [178];
- heads, [200]
- Knapp, George L., on newspaper English, [30]
- L
- Lead, introduction of story, [2];
- method of writing, [57];
- what it contains, [59];
- styles vary, [62];
- kinds to be avoided, [63];
- police data in, [64];
- names in, [65];
- general rule for, [67];
- examples, [70]–[78], [147], [148]
- Lecky, W. E. H., on style, [79]
- Legibility, how obtained, [5]
- Libel, danger of, [20];
- possible in names, [155], [179];
- rules about, [178];
- in headlines, [179], [194]
- Lower case, defined, [210]
- Lyman, Hart, on art of compression, [171]
- M
- Mail, how to send stories by, [168]
- Make-up, defined, [4];
- methods of, [84]
- Mechanics, of story, [84], [123];
- of head, [201]
- Metaphor, use of, [15]
- N
- Names, must be watched, [6];
- misspelling resented, [33];
- in beginning story, [65];
- in business stories, [133];
- danger of libel in, [155], [179];
- style in giving, [221]
- News, often pruned, [23];
- basic themes unchanging, [25];
- values, [41];
- how judged, [43];
- sensational, [45];
- plain, [46];
- feature, [47], [98];
- human-interest, [47], [102];
- department, [48];
- crime news, [131];
- ages quickly, [134];
- from out of town, [150];
- sporting, [162];
- told in heads, [194]
- Newspaper, English often criticized, [8];
- fascination of work, [20];
- workshop unique, [25];
- safeguards against error, [36];
- its problem, [44];
- women readers of, [46];
- source of entertainment, [100];
- handling crime news, [131];
- telegraph service, [150];
- wants facts only, [154];
- variations in style, [176];
- headlines important, [193]
- New York Evening Post, editorial on style, [7]
- New York Herald, instruction, [84]
- New York Mail, story from the, [127]
- New York Sun, style a model, [50];
- stories from the, [50], [73], [99];
- head from the, [204]
- New York World, stories from the, [95], [109], [124], [146];
- head from the, [209]
- Norton, the Rev. William B., on slang, [224]
- O
- Observation, accuracy essential in, [31]
- O’Malley, Frank Ward, story by, [50]
- Originality, one secret of, [24];
- story lacking in, [28];
- example of, [106]
- Outlook, comment by the, [55]
- Overline, defined, [209]
- P
- Paragraphs, indentation of, [5];
- length of, [184];
- when run together, [186]
- Pictures, with feature stories, [29];
- in Sunday magazine, [105];
- by mail, [162]
- Pitfalls, for reporter, [154]
- Place, as feature of story, [76]
- Plain news story, [46]
- Police stations, how named, [28]
- Pronouns, care necessary in use of, [88]
- Proofreading, not copy reading, [3]
- Puns, on names, [23]
- Pyramid, form of head, [208]
- Q
- Query, defined, [163];
- blind, [165].
- Questions-and-answers method, example, [127]
- Questions, in heads, [203]
- Quotation, as lead of story, examples, [73], [74];
- preceding story, example, [75];
- when undesirable, [116];
- in beginning interview, examples, [119], [124], [126];
- should not be slavish, [121];
- indirect, [126];
- in telegraphing, [170];
- may be libelous, [180]
- R
- Reporter, his run or beat, [2];
- viewpoint of, [17];
- responsibility of, [19];
- must observe keenly, [31];
- place on newspaper, [42];
- must not “editorialize,” [89];
- idea of big story, [114];
- power to do harm, [133];
- seeking the right word, [224]
- “Report of a Suicide,” [99]
- Rewriting, [136];
- examples, [138], [139]
- Running head, [202]
- Run-over head, [209]
- S
- St. Louis Post-Dispatch, editorial on newspaper “endowment,” [30];
- story from the, [106];
- instructions to correspondents, [167]
- St. Louis Republic, editorial on reporting, [17];
- on news values, [129];
- rules about libel, [178]
- St. Louis Star, on revolting stories, [213]
- Scandal, perverted idea about, [161]
- Schedule, kept by copy reader, [192]
- Scoop, see Beat
- Second-day stories, [134]
- Sentences, preference given short, [14], [88];
- in lead of story, [65];
- avoid monotony in, [65], [220]
- Signed story, exceptional, [20];
- example, [127]
- Simplicity, keynote of news writing, [9];
- in writing of death, [39];
- in lead, [61];
- in head, [196];
- Springfield (Mass.) Republican on, [214]
- Slang, in news story, [10];
- two kinds of, [22];
- in head, [202]
- Slug, name given story, [3], [181]
- Space rates, for correspondents, [170]
- Special correspondent, see Correspondent
- Speeches, how covered, [122]
- Sporting news, instructions regarding, [162]
- Springfield (Mass.) Republican, on paragraphs, [184];
- on short words, [214]
- Story, defined, [1];
- qualities of ideal, [18];
- short feature, example, [29];
- kinds of, [46];
- plain, [46];
- feature, [47], [98];
- human-interest, [47], [102];
- lead of, [57];
- data from [100] typical stories, [68];
- body of, [79];
- mechanics of, [84], [123];
- often pruned, [85], [164];
- unlike novel, [87];
- for entertainment, [101];
- special types of, [129];
- telegraph, [150];
- marks in editing, [184];
- adds and inserts, [188]
- Street addresses, must be closely watched, [34]
- Style, three qualities of, [9];
- special rules of, [62], [175];
- variations in, [177]
- Sub-head, defined, [210]
- Suicide stories, examples, [71], [72], [146];
- motive a feature, [131];
- often ignored, [132]
- Sunday magazine stories, [48], [105]
- Superlatives, use sparingly, [219]
- Swiftness, essential in copy reading, [173], [177]
- Symmetry, desired in heads, [205]
- Symposium, defined, [124]
- T
- Technical terms, to be avoided, [10]
- Telegraph news, boiled down, [141];
- how gathered, [150];
- skeletonizing, [152];
- estimating value of, [153];
- what not to send, [156];
- what to send, [160];
- sporting news, [162];
- how to send, [163];
- handling big story, [165];
- instructions regarding, [169]
- Telephone, used by correspondents, [163], [166]
- Thoroughness, in covering story, [82]
- Time, styles in giving, [39], [139], [217], [219];
- as feature of story, [75];
- “to-day” preferred, [134];
- in heads, [202]
- Trite expressions, in heads, [204];
- list of, [226]
- Trivialities, to be avoided, [26], [83], [153], [156]
- Type, counting units in head, [206];
- illustration of Gothic, [207];
- upper and lower case, [210]
- Typewriter, preferred for news writing, [4]
- U
- Upper case, defined, [210]
- V
- Verbosity, not permitted, [11], [185]
- Viewpoint, must be unprejudiced, [17]
- W
- Washington Herald, editorial on newspaper English, [57]
- Washington Times, editorial on news, [150]
- Wedding stories, points to be covered in, [131]
- Well-known, overworked, [217]
- Whiteing, Richard, on daily journalism, [98]
- Whitman, Walt, on simplicity of style, [193]
The cover was created by the transcriber using elements from the original publication and has been placed in the public domain. No known textual or punctuation changes to the original publication have been made.