The timeliness, or seasonal appropriateness, of a story may have much influence upon its success in the market. Each season of the year has its peculiar literature, and editors in general place so much stress upon timeliness that a glance at the contents of a magazine will often tell you within a month of its date of issue. There are the blizzard stories, which are due about January; and the vacation stories, which begin to appear in July, and the stories of holly and mistletoe and stockings, which come with the Christmas season. Likewise, we have special stories for New Years', St. Valentine's Day, Washington's Birthday, Easter, May Day, Memorial Day, Fourth of July, Thanksgiving, and a host of minor special occasions. The plot and matter for these stories of occasions are so trite and conventional that it is a wonder that the reading public did not rebel against them long ago; but there is a constant demand for such stories, and the writer who can give the old plots some freshness is sure of a good market. Such stories should always be submitted at least three months before they are to be used, for special editions are compiled far in advance; but a story of this character is always a marketable commodity and may be carried over from year to year without deterioration.
Of a more ephemeral type are the stories whose timeliness depends upon their coinciding with the current fashion in short stories. For there are fashions in literature just as surely as in matters of dress, and short stories are peculiarly subject to such changes. A few years ago dialect was all the cry, and a story was judged and valued according to the amount of unintelligible gibberish that it contained; before that romantic adventure was most in demand; and still earlier it was bald realism; at the time of writing (Spring of 1900) war stories hold first place in popular esteem. The reason for the present style is obvious, but in general these modes are difficult to explain and almost impossible to forecast. Such stories contain no new plot, and for their timeliness depend entirely upon the introduction of the current fashion, whatever it may be; but they afford a grateful variety to the rather monotonous run of light fiction. They also offer the up-to-date writer unusual opportunities to gain editorial favor, for a story observant of the current mode is sure of serious consideration.
You should make it a rule from the start never to give away a story for the mere sake of seeing your name in print. What is worth writing and publishing is worth being paid for. Don't let a publisher persuade you that the appearance of your work in his journal will bring you a fame and a name that will enable you to sell MSS. elsewhere. Every editor knows how such a man gets his matter, and values his contributors accordingly; and every publication which can assist you in your career pays for whatever matter it uses. Besides, by giving away your stories you injure the literary market, both for yourself and for your fellow workers. If all writers resolutely declined to part with their work except for a cash equivalent, those scheming editors would soon be brought to time and forced to pay for matter to fill their columns.
Spare no pains to make your MSS. neat and legible. The fact that you are as yet little known is undoubtedly against you; your mere name has no power to exact a careful perusal of your story, and a judgment in accordance with its merits; so it is your business to gain that favor by making it easy for the editor. The question of legibility sums up the whole tale. The average editor always has his desk piled high with unsolicited MSS. from unknown writers which he must worry through after a fashion, lest something really good should escape him. He is conscientious enough, but he is always overworked, and he has learned by experience to judge a MS. almost at a glance. If he reads beyond the first page of your story, it is good evidence that he found there something of merit, even though he finally reject it. A penciled MS., or one that is written on both sides of the paper, will hardly get a passing glance. Even a neat pen-written MS. will fare little better, for to the editor a typewritten story means not only easy reading but probably some experience on the part of the author. Have your story typewritten, then, by some one who can put it in presentable shape, so that it will look business like. For mailing it is best to fold it as little as possible; the large legal envelope, requiring two folds, is most used. Unless the MS. is bulky or is on unusually small sheets, it is best to fold it at least once, for if sent flat it usually arrives in a crumpled state. Never roll it, under any circumstances, for a MS. once rolled can never be smoothed out, and no editor will bother with it.
Make the letter accompanying your story as short and business like as possible. Don't tell the editor your family history or relate how you came to write the story; don't ask him for criticisms or suggestions; say that you submit such a MS. subject to his approval, and give your name and address. That is all he cares to know about you. Always enclose stamps for return of MS.—or, better yet, a stamped and self-addressed envelope; never be so small or so careless as to underpay the postage.
It is of course your privilege to put a price upon any matter that you may submit for publication; but unless the magazine editorially requests a set price I should advise you to leave that matter to the editor, and to submit your work "at the usual rates." It is a peculiarity of the literary business that usually the buyer rather than the seller makes the terms, and until your name has a value you are hardly in position to run counter to custom. Nor is it likely that you have had sufficient experience to enable you to estimate your work justly. You need have no fear of being cheated, for a reputable publishing house is always willing to pay a fit price for suitable MSS.
It will do you no good to get a letter from some well known author or public person recommending your work to the publisher; and it will often do harm. Matter from novices is accepted on its merits alone, and no amount of praise from a man of letters or an influential friend will make your story one whit better than it was when you gave it the finishing touches. The most such intercession can accomplish is a perusal of your MS., and that you can yourself obtain if you will make it presentable. If you imagine that an editor will be influenced in his judgment by the words of an outsider, you are sadly mistaken—he is far more apt to be prejudiced against you. He is an experienced and competent man, who knows exactly what he wants, and who may naturally be expected to resent any such impertinent interference with his work.
It seems a small thing for you to ask an editor to give you a criticism on your work, and many a young writer has long cherished a grudge against some editor who has totally ignored his urgent and flattering request for a candid opinion. There is no question that even a word from an editor would be of untold value to the novice; but the novice has no idea what his request means. Every magazine is at great expense for the employment of trained "readers" to pass upon the unsolicited MSS. submitted to it, and the according of even a word of criticism to each would at least double that expense. Then, too, three-fourths of the MSS. submitted to any editor are such that he could not honestly say anything good of them, and no editor cares to go out of his way to hurt the feelings of the writer; nor would it be policy for him to do so. Every time you submit a MS. to an editor you are in a manner imposing on him, so be as easy on him as possible. If you feel that you must have an expert opinion on your work, send it to one of the literary bureaus which have been established for just that purpose. They will give you a careful and just criticism for the payment of a nominal fee.
Do not rest your hopes of success upon the fate of one MS. If you never write a new story until its predecessor has been placed you cannot possibly live long enough to win success. You should be constantly turning out new stories, each one better than the last; or reworking an old one whose faults you have just discovered; and you should keep the mails loaded with your work. You can never have too many good stories on the road.
Do not become impatient if you do not receive a check for your story within a week after sending it out. The largest magazines usually require three months and sometimes longer to report on a MS. If you attempt to hurry the editorial decision you will probably receive your MS. by return mail, unread.