[51] Ibid.
[52] "How to Write Fiction." Anonymous. Bellaires & Co., London. Part II. Chapter IV.
XIII
THE QUEST OF A MARKET
Even when his story is complete the writer has not yet come to the end of his difficulties, for he has still to find a market for his work. Since he is writing for publication, and not for the mere love of composition, this quest of a market is an important matter, for by his success in this respect the writer must judge his chances of ultimate and material success as a short story writer. There is no disputing the fact that good work will find acceptance eventually, but sometimes the delay is so long that the writer almost loses hope. He usually goes about marketing his wares in a haphazard fashion; and a warning word or two at this point may enable him to remedy some of the mistakes which may retard if not prevent the success of really meritorious work.
In the first place, then, consider your story honestly and without prejudice, and make sure that it does deserve publication. Get an unbiased opinion on it from some real critic, if you can, and give some weight to what he says. Never, like many novices I have known, send out a MS. with an accompanying note saying that you know your story is not quite up to standard, and that you could improve it if you had the time, but that you hope the editor will make an exception in your favor in order to encourage you. Editors are not paid to do that sort of thing; and if you yourself have not complete confidence in your story you have no business to inflict it upon an editor. If you enter the profession of story writing in that spirit you will fail, absolutely and deservedly, to gain aught but rebuffs by your labors; and indeed, your labor will be so slight and half hearted that you cannot honestly expect any satisfactory return from it.
Emerson's advice, "Hitch your wagon to a star," is an excellent rule for the young writer. With you literature may be a profession as well as an art, but you should not permit yourself to be too easily satisfied with material success. Do not be content just because you get your work published, or because you are sure you write as well as some of your contemporaries; always try to rise above the crowd and to be one of the few who set the standard for the multitude. If your stories are accepted by one magazine, try to "break into" another that is a little more particular; if you succeed in one style of literature, try to win laurels in a higher class of work. It is this constant striving that brings ultimate success—financial and artistic. If you allow yourself to be easily content with your work and your receipts therefrom, you will speedily fall into a rut, become "old fogy" and dull, and one day will find yourself with a desk full of rejected MSS., and no hope for a brighter future.
At the same time, there are almost as many grades of stories as there are publications using them, and with but few exceptions you may endeavor to satisfy all tastes. A story which is too slight for a high class magazine may be well adapted to the needs of a newspaper syndicate; and though it would be fatal for you to take the newspaper story for your standard, there can be no objection to your making occasional contributions to that class of literature. Indeed, it is probable that at the outset you will be forced to content yourself with writing for syndicates and minor magazines, though you may aim for the pages of the best monthlies: those old established publications are both conservative and overstocked, and though they are ready enough to examine MSS., they are slow to accept the work of a young writer. But even among the few magazines which can be called first class there are wide differences of opinion as to what constitutes a good story, and a MS. which one will reject decidedly another may accept gladly. It is your first business to acquaint yourself with the general style of the magazine to which you desire to contribute; or, if your story is already written, to make sure that its acceptance is not forbidden by the policy of the publication to which you submit it. It is a waste of time and postage to send a story of adventure to a magazine which publishes only tales of love.