To him who believes that pleasure is the sole good, I will put this question: Does he, like John Stuart Mill, and everyone else I ever heard of, speak of "higher and lower" or "better and worse" or "superior and inferior" pleasures? And, if so, does he not perceive that he has given away his case? For, when he says that one pleasure is "higher" or "better" than another, he does not mean that it is greater in quantity but superior in quality.
On page 7 of Utilitarianism, J.S. Mill says:—
"If one of the two (pleasures) is, by those who are competently acquainted with both, placed so far above the other that they prefer it, even though knowing it to be attended with a greater amount of discontent, and would not resign it for any quantity of the other pleasure which their nature is capable of, we are justified in ascribing to the preferred enjoyment a superiority in quality, so far outweighing quantity as to render it, in comparison, of small account."
But if pleasure be the sole good, the only possible criterion of pleasures is quantity of pleasure. "Higher" or "better" can only mean containing more pleasure. To speak of "better pleasures" in any other sense is to make the goodness of the sole good as an end depend upon something which, ex hypothesi, is not good as an end. Mill is as one who, having set up sweetness as the sole good quality in jam, prefers Tiptree to Crosse and Blackwell, not because it is sweeter, but because it possesses a better kind of sweetness. To do so is to discard sweetness as an ultimate criterion and to set up something else in its place. So, when Mill, like everyone else, speaks of "better" or "higher" or "superior" pleasures, he discards pleasure as an ultimate criterion, and thereby admits that pleasure is not the sole good. He feels that some pleasures are better than others, and determines their respective values by the degree in which they possess that quality which all recognise but none can define—goodness. By higher and lower, superior and inferior pleasures we mean simply more good and less good pleasures. There are, therefore, two different qualities, Pleasantness and Goodness. Pleasure, amongst other things, may be good; but pleasure cannot mean good. By "good" we cannot mean "pleasureable;" for, as we see, there is a quality, "goodness," so distinct from pleasure that we speak of pleasures that are more or less good without meaning pleasures that are more or less pleasant. By "good," then, we do not mean "pleasure," neither is pleasure the sole good.
Mr. Moore goes on to inquire what things are good in themselves, as ends that is to say. He comes to a conclusion with which we all agree, but for which few could have found convincing and logical arguments: "states of mind," he shows, alone are good as ends.[9] People who have very little taste for logic will find a simple and satisfactory proof of this conclusion afforded by what is called "the method of isolation."
That which is good as an end will retain some, at any rate, of its value in complete isolation: it will retain all its value as an end. That which is good as a means only will lose all its value in isolation. That which is good as an end will remain valuable even when deprived of all its consequences and left with nothing but bare existence. Therefore, we can discover whether honestly we feel some thing to be good as an end, if only we can conceive it in complete isolation, and be sure that so isolated it remains valuable. Bread is good. Is bread good as an end or as a means? Conceive a loaf existing in an uninhabited and uninhabitable planet. Does it seem to lose its value? That is a little too easy. The physical universe appears to most people immensely good, for towards nature they feel violently that emotional reaction which brings to the lips the epithet "good"; but if the physical universe were not related to mind, if it were never to provoke an emotional reaction, if no mind were ever to be affected by it, and if it had no mind of its own, would it still appear good? There are two stars: one is, and ever will be, void of life, on the other exists a fragment of just living protoplasm which will never develop, will never become conscious. Can we say honestly that we feel one to be better than the other? Is life itself good as an end? A clear judgment is made difficult by the fact that one cannot conceive anything without feeling something for it; one's very conceptions provoke states of mind and thus acquire value as means. Let us ask ourselves, bluntly, can that which has no mind and affects no mind have value? Surely not. But anything which has a mind can have intrinsic value, and anything that affects a mind may become valuable as a means, since the state of mind produced may be valuable in itself. Isolate that mind. Isolate the state of mind of a man in love or rapt in contemplation; it does not seem to lose all its value. I do not say that its value is not decreased; obviously, it loses its value as a means to producing good states of mind in others. But a certain value does subsist—an intrinsic value. Populate the lone star with one human mind and every part of that star becomes potentially valuable as a means, because it may be a means to that which is good as an end—a good state of mind. The state of mind of a person in love or rapt in contemplation suffices in itself. We do not stay to inquire "What useful purpose does this serve, whom does it benefit, and how?" We say directly and with conviction—"This is good."
When we are challenged to justify our opinion that anything, other than a state of mind, is good, we, feeling it to be a means only, do very properly seek its good effects, and our last justification is always that it produces good states of mind. Thus, when asked why we call a patent fertiliser good, we may, if we can find a listener, show that the fertiliser is a means to good crops, good crops a means to food, food a means to life, and life a necessary condition of good states of mind. Further we cannot go. When asked why we hold a particular state of mind to be good, the state of aesthetic contemplation for instance, we can but reply that to us its goodness is self-evident. Some states of mind appear to be good independently of their consequences. No other things appear to be good in this way. We conclude, therefore, that good states of mind are alone good as ends.
To justify ethically any human activity, we must inquire—"Is this a means to good states of mind?" In the case of art our answer will be prompt and emphatic. Art is not only a means to good states of mind, but, perhaps, the most direct and potent that we possess. Nothing is more direct, because nothing affects the mind more immediately; nothing is more potent, because there is no state of mind more excellent or more intense than the state of aesthetic contemplation. This being so, to seek any other moral justification for art, to seek in art a means to anything less than good states of mind, is an act of wrong-headedness to be committed only by a fool or a man of genius.
Many fools have committed it and one man of genius has made it notorious. Never was cart put more obstructively before horse than when Tolstoi announced that the justification of art was its power of promoting good actions. As if actions were ends in themselves! There is neither virtue nor vice in running: but to run with good tidings is commendable, to run away with an old lady's purse is not. There is no merit in shouting: but to speak up for truth and justice is well, to deafen the world with charlatanry is damnable. Always it is the end in view that gives value to action; and, ultimately, the end of all good actions must be to create or encourage or make possible good states of mind. Therefore, inciting people to good actions by means of edifying images is a respectable trade and a roundabout means to good. Creating works of art is as direct a means to good as a human being can practise. Just in this fact lies the tremendous importance of art: there is no more direct means to good.
To pronounce anything a work of art is, therefore, to make a momentous moral judgment. It is to credit an object with being so direct and powerful a means to good that we need not trouble ourselves about any other of its possible consequences. But even were this not the case, the habit of introducing moral considerations into judgments between particular works of art would be inexcusable. Let the moralist make a judgment about art as a whole, let him assign it what he considers its proper place amongst means to good, but in aesthetic judgments, in judgments between members of the same class, in judgments between works of art considered as art, let him hold his tongue. If he esteem art anything less than equal to the greatest means to good he mistakes. But granting, for the sake of peace, its inferiority to some, I will yet remind him that his moral judgments about the value of particular works of art have nothing to do with their artistic value. The judge at Epsom is not permitted to disqualify the winner of the Derby in favour of the horse that finished last but one on the ground that the latter is just the animal for the Archbishop of Canterbury's brougham.