“It is a great pity that the public does not realize the splendid and economical value of milk, bread and the ordinary vegetables, cereals and meats, as true ‘tonic food stuffs,’ in contradistinction to prepared nostrums whose sale depends on a psychic stimulus applied to a susceptible populace.”
H. Gideon Wells, associate professor of pathology, University of Chicago, says:
“There is nothing in my knowledge of physiologic chemistry which would lead me to believe that a mixture of chemically isolated casein and sodium glycerophosphate would possess any effect more favorable than that of a corresponding amount of milk. I can easily believe that it would be less valuable than milk. The successful practice of many commercial houses, of isolating one of the constituents of our food, and ascribing to it marvelous nutritive or therapeutic properties, is one of the most telling bits of evidence of the inadequacy of the education of the medical profession in physiology and physiologic chemistry that can be conceived.”
The consensus of opinion thus expressed is only what might have been expected from men who could discuss the problem in a purely judicial spirit and with a freedom from that bias which seems to be inseparable from the consideration of the simplest of mixtures that have been glorified by a proprietary name.
THE TYRANNY OF WORDS
Herr Teufelsdröckh was right when he panegyrized clothes. And the worship of clothes is carried to the extreme nowhere so much as in the case of word-clothes. The most plebeian things when bedecked in sufficiently imposing word-finery are endowed with the attributes of royalty before which the average intellect bows down. Neither cottage-cheese nor glycerophosphates, when exposed naked to the world, commands any overweening respect; combined and dressed in the magic word “Sanatogen,” they receive the homage of those whose judgment is blinded by the glittering trappings of word-finery. Some day, possibly, there will be a democracy of intellect which will refuse to prostrate itself before mere word-raiment and will insist on appraising things at their naked worth. When that day comes, proprietary humbugs like Sanatogen will have become as extinct as the dodo and the great auk.—(From The Journal A. M. A., April 20, 1912.)
The Bauer Chemical Company’s “Reply”
To the Editor:—Our attention has been called to a most unfair and unwarranted attack on Sanatogen which appears in your esteemed publication [April 20, p. 1216]. The article is such a perversion of the actual facts, and so completely—if not intentionally—misleading that we request, as a matter of common justice, that you give this reply equal publicity to your attack. The admiration and respect we have felt for your journal and our appreciation of the place it holds in the field of medical journalism, made your attack on a product like Sanatogen, representing so definitely the most painstaking and scientific research, the last thing expected. Indeed, it seems inconceivable that a journal apparently so alive to its responsibilities could publish broadcast an article so calculated to do harm, without first giving those whose interests are most at stake an opportunity to substantiate their claims.
There never has been a time that we have not been ready to meet any request from The Journal, or the respected gentlemen composing the Council on Pharmacy and Chemistry, for all information and data concerning Sanatogen. Had we had the slightest inkling that our product—or the claims made for it—were open to question or criticism, we would gladly have submitted all of the evidence, clinical, experimental, and theoretical, on which every statement, however simple, has been based.
To make a response is difficult, because your article is not written in a fair, unprejudiced spirit. In fact, although one would expect a sober, serious consideration of a matter so fraught with importance (if your contention is right) your whole attitude is one of ridicule and jocularity. Is it right to present scientific material in such a way and show so little respect for those who have offered you no affront or done you no injury? A little investigation would have shown you that the statements we have made about Sanatogen are based on the experiences and opinions of such men as von Noorden, C. A. Ewald, Duhrssen, Eulenburg, Neisser, Binswanger, von Leyden, Krafft-Ebing, Tillmanns, Tunnicliffe, and thousands of other earnest, reputable physicians. Any one might differ with their conclusions, but is it courteous or decent to hold them up to ridicule and contumely?