“... practically identical with the main ingredient of nerve and muscle cells....”
“Sanatogen stands pre-eminent in its power to feed the nerve centers, to promote healthy digestion, to give strength and endurance to the entire system.”
“... food for tired nerves....”
“... a rational, scientific nerve-food.”
To the physiologist, the term “nerve-food” is an absurdity. The processes of digestion reduce the albuminous substances (proteins, such as casein) of the food to simpler forms. This is true no matter what may be their source. Whether the proteins are derived from the gluten of wheat, the casein of milk or the albumin of egg, one will “feed the nerves” just as well as the other. And Sanatogen “feeds the nerves” no more than, in fact not as much as, do bread and meat and eggs. Of course, the casein in Sanatogen has food-value, but so has ordinary casein—cottage cheese, “pot cheese,” or the German Schmierkäse, for instance—and it is both false and fraudulent to claim for the casein in Sanatogen any greater nutritive value than that possessed by the casein in ordinary milk. To pretend that there are wonderful properties in the protein of Sanatogen when just as good protein can be purchased (for much less money) from the milkman, is to perpetrate a fraud on the purchaser. Here are some more claims:
“... marvelous revitalizer of nerve health.”
“... Sanatogen has positive reconstructive force in neurasthenia.”
“If You need New Strength and Vitality You should at once get acquainted with Sanatogen.”
Strangely like the “lost manhood” advertisements, this last. And this, also:
“... has brought new strength, new vitality and new relish of life to thousands upon thousands who suffered from starved nerves....”