“Countless people ... have regained fresh health and vigor through the vitalizing and invigorating effects of Sanatogen.”
Of course Sanatogen is not sold as a “consumption cure.” No such crude claims as these emanate from the skilled advertising agents employed by the Sanatogen people. If they did they could not get space in high-grade magazines! As a preventive of consumption, however, we find:
“Sanatogen ... creates new tissue and nerve capital ... This nerve capital will ... save the individual from attacks of acute disease. Against tuberculosis it is an excellent investment.”
Also, it is a pick-me-up! Thus:
“Sanatogen promises to pick you up when run down—it does so.”
Most people are under the necessity of working for a living. If we are to believe the Sanatogen advertisements, it seems remarkable that the human race has managed to jog along for so many centuries without this product, for we read:
“It is practically indispensable to all who are unable to take prolonged rest....”
Naturally we do not expect to find the coarse, “free-to-you-my-sister” type of claims in Sanatogen advertisements. Nevertheless:
“Women ... find in Sanatogen a genuine sustaining agent.”
