Sanatogen is advertised heavily in the British Isles. Here are some greatly reduced advertisements appearing in British magazines. The three largest advertisements shown here measured in the original 10 inches by 14 inches, each.
Finally, we would respectfully direct the attention of those gentlemen of the medical profession who have so far forgotten the dignity of their calling as to give fulsome puffs for this casein-glycerophosphate product to the following claims and ask whether they really subscribe to them:
“... it revivifies the nerves, promoting sleep and helping digestion....”
“... it builds up the blood, creating new strength and the power to do and accomplish.”
“... Sanatogen is a natural, healthful food and tonic....”
“... a health and strength giving food and tonic composed of those very elements which make cell and tissue grow.”
“Blood and tissues alike hunger for Sanatogen as their concentrated nourishment.”
“Sanatogen is the one food tonic that commands your absolute confidence.”
How many intelligent physicians really believe that there is the slightest basis of fact for the claims we have quoted? Yet it is by means of these claims that Sanatogen is being foisted on a public that looks to the medical profession for enlightenment and truth. And every quotation in this article is taken from advertising matter issued during the current year, 1913!
In closing, let us reiterate: The objections to Sanatogen are primarily the objection to any fraud. It is being sold under unscientific, misleading and fraudulent claims; moreover, although this is of less importance, the purchaser pays an extraordinary price for a most ordinary product. We believe the time will come when even the artificial stimulus of vast advertising appropriations will be insufficient to overcome the inertia inherent in a product of small merit. When that time comes, Sanatogen will die a natural death. In the meantime, its exploiters are reaping a golden harvest, of which no small part is being divided among publishers, medical and otherwise. And the credulous among the sick and suffering pay the bills!—(From The Journal A. M. A., Dec. 6, 1913.)