BRANDS SHOWING FROM 25 TO 35 PER CENT. OF CARBOHYDRATES

Per Cent.

Jireh Soja Bean Meal

25.8

Brusson Chocolat with Added Gluten

26.4

Rademann’s Diabetiker-Stangen

27.0

Rademann’s Diabetiker-Dessert-Gebäck

27.5

Nashville Sanitarium Malted Nut Food

27.5

Metcalf’s Vegetable Gluten (1906)

28.1

Health Food Pure Washed Gluten Flour (1906)

29.5

Fromm’s Luft Bread

30.7

Spencer’s Almond Paste

31.6

Fromm’s Conglutin-Diabetiker-Schokolade

32.7

Health Food No. 2 Proto Puffs

33.3

Ferbuson Gluten Bread

33.6

Gum Gluten Breakfast Food

34.2

—(From The Journal A. M. A., June 28, 1913.)

THE JIREH DIABETIC FOOD COMPANY

The Company Rises to Explain in a Brief Note of One Thousand Words

Exploiters of fraudulent and dangerous pharmaceutical products have no love for The Journal. When such products are exposed in these pages, their manufacturers seldom reply to the criticisms except through indirect channels. Then the replies are frequently replete with billingsgate and denunciation of The Journal and its editor, the Association and the medical profession generally.

We have, at different times, had to call the attention of the public and the medical profession to the fraudulence and dangers of some of the products of the Jireh Diabetic Food Company. We have shown that the Jireh company lied boldly and directly so long as it could do so without getting into the courts, and that it lies inferentially still; we have shown that Jireh flour had practically as much carbohydrate as ordinary flour; we have shown that, probably to escape prosecution under the Food and Drugs Act, the Jireh concern has coined the word “diatetic” and substituted it for the word “diabetic,” which used to appear in its advertisements; we have shown that the claim made for the Jireh products that they are “starch-changed” was a false one, and that the company has modified this to “starch-treated,” presumably to avoid being haled into the courts under the “pure food law;” we have shown, in short, the unreliability both of the Jireh concern and of its products.

Two or three weeks ago a New York physician wrote to The Journal for information regarding the Jireh products. We sent him such matter as had been published on the subject, and he showed this material to a patient who was using the Jireh products. The patient, in turn, expressed her opinion of the product to the retailer from whom she had been purchasing it. A day or two later she received a letter from the Jireh Diabetic Food Company, which, in spite of its length and discursiveness, we publish in full, so that physicians may know just what this company thinks of them. The letter, which is dated Nov. 20, 1913, really belongs in the “Knocks and Boosts” department, but its length prevents its use there. Here it is: